Magazine Luiza launched this Tuesday (5.Oct.2021) the Mundo Moda, a new section of the Magalu application, aimed at the world of the clothing, footwear and accessories industry.
The announcement was made through the executive’s profile on Twitter and on the company’s website. here is the full release (879 KB).
Mundo Moda’s strategy is to increase the digitalization of the fashion market in Brazil. Outgoing, the app will offer products from 300 factories and 20,000 sellers. The app will sell brands like Colcci, Farm, Santa Lolla and Hering.
Magalu seeks to increase its share in this segment, which had revenues of R$ 152 billion in 2020. The market has 1.5 million retailers.
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The debut campaign has singers like Gaby Amarantos and Liniker, in addition to model Carol Trentini. According to the statement, the intention is to show representativeness and diversity of bodies, genders and styles.
Magalu serves more than 30 million active customers, according to the company.
“The Brazilian fashion market is essentially fragmented and analog, which represents a great growth opportunity for the company and fits perfectly with the group’s strategy, which is to digitize Brazilian retail”, said Silvia Machado, executive director of Fashion and Beauty at Magalu.
disclaimer: The CEO of Magalu, Frederico Trajano, is a minority shareholder of the digital newspaper power360.