On behalf of Black Consciousness Day, the Magalu store carries out a promotion with the objective of “giving visibility to the vast production of black national authors” this Saturday, 20 November. Anyone who buys any of the 60 books listed by the company through an app will get the ‘cash back’ through cashback.
Torto Arado, by Itamar Vieira Junior, Pequeno Antiracist Manual and Lugar de Fala, by Djamila Ribeiro, Sobrevivendo no Inferno, by the group Racionais MC’s, in addition to works by authors such as Emicida, Lázaro Ramos, Sueli Carneiro, Machado de Assis and Lima Barreto are among those selected for the promotion. For the full list, click here.
On how the money will be ‘returned’ to the buyer, the company explains: “The money back on purchases, a practice known as cashback, will be deposited in the Magalu Pay virtual wallet. The money can be used to pay bills, transfers or make new in-app purchases. Magalu cashback is ‘guaranteed’ even if the customer does not have a Magalupay account at the time of purchase. The amount is deposited when the account is opened – an unprecedented practice in the market. Once he opens the account, the cashback amounts will be available in SuperApp Magalu, without the need to download another app.”
The company also highlights that “the purchase is limited to one unit of the same book per order and the promotion is valid while supplies last”.
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