Over seven months after the debut of “Popular”, Madonna's new song in collaboration with The Weeknd and Playboi Carti, the music video has finally seen the light in a decidedly unconventional way. The track, created specifically for The Weeknd's controversial HBO series The Idol, which launched in early June 2023, stood out for its innovative approach to disseminating related content. While in June The Weeknd had already published a “visualizer” video featuring the cast of The Idol, the official video was only released on Thursday, but with a peculiarity: it is available exclusively in the Fortnite Festival, an event within the popular game by Epic Games. Madonna announced the news via Instagram, sharing an excerpt of the video and inviting fans to watch it from February 15th to 18th.
Fortnite Festival, launched in early December, allows users to “play” songs in a similar way to the popular video games Guitar Hero and Rock Band, offering an immersive and interactive experience. To watch the video, fans can head to the Fortnite Festival, access the Discover menu and locate the Fortnite Festival Jam Stage (not the Main Stage), where they will find an area dedicated exclusively to watching the new music video, available for viewing. entire weekend. In addition to watching, fans will also have the option to “play” the Popular song in-game, as it has been added as a Jam Track.
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