In this race of Oscar The revelation that The Brutalist (as Emilia Perez) has made prominent use of Artificial Intelligence. Inside the film Brady Corbet has been used Generative AI for dialogues in Hungarian Adrien Brody and Felicity Jones (something that could hurt your chances of winning the acting Oscar) and also when designing fictional buildings in the final scene.
In the face of controversy, Corbet has insisted that this decision does not damage the artistic integrity of his film. However we receive these words, it is undoubtedly a new episode in a central conflict for the film industry.
In previous big months blockbusters who boast of their technical expertise have also made use of AI (we are talking about Furiosa: from the Mad Max saga or the box office success Alien: Romulus), in the face of criticism from those who believe that this affects jobs and may even be unlegislated theft.
Luckily there are those who have power within their corresponding cinematographic areas, and have not hesitated to raise their voices against AI. This January 31 arrives in Spain Memories of a snailthe second feature film Adam Elliott. It is a gem of animation in claymation (i.e. animation stop motion which uses plasticine or clay) for which Elliot has already been recognized in the awards race, and it is quite possible that she will soon be nominated for the Oscar for Best Animated Film.
The beautiful thing about Memories of a Snail, among other things, is that Elliot wanted to raise his voice within the film advocating that the artistic work belongs to the artists. Memories of a snail It concludes in its credits with a simple message: “This film was made by human beings”. Everything indicates that it is, effectively, a defense of human work against interference such as Artificial Intelligence.
It’s time to signify
Elliot’s gesture refers to that of Scott Beck and Bryan Woods in another film already present on Spanish billboards: Heretic. In the final credits we come across another message that says: “No generative AI was used in the making of this film”. Beck and Woods, previously known for creating the franchise A quiet place next to Jon Krasinski, They once granted an interview to Variety explaining its occurrence.
Beck and Woods acknowledge that it is difficult for anyone to think about AI seeing Heretic. It is a thriller claustrophobic where two mormons (Chloe East and Sophie Thatcher) face a sadistic atheist very determined to destroy their beliefs, whom he gives life Hugh Grant. It’s not that there is as much room for using AI as there was in Memories of a snailbut Beck and Woods believed it was equally important.
“We have no illusions that people will wonder ‘wait, have they used AI?’. It doesn’t seem like it at all, but it was important for us to expose it because we believe that it is something that people have to start talking about,” declare the filmmakers, before Woods then attacks this technology. He defines it as “an algorithm that mixes a bunch of shit and then spits it out as art.” “It is not human and in some ways it borders on theft,” he adds.
“This idea that an algorithm can scrape all of human history and art from the Internet, repackage it, regurgitate it, spit it out and someone else can use it to create profit… I don’t know why it’s legal“, continues the co-director of Heretic. “It is important that people start talking about the need for human intersection in art, business and all facets of this life, because we are on the verge of every job on planet Earth being replaced overnight. “.
“It’s going to happen very quickly. And it’s easy for it to happen in the arts. We are in a business that is exceptionally greedy. “Decisions are made for the bottom line and not for the sake of the artistic process.”
In the business sense, both claim that A24 (the producer indie fashionable, which has brought forward Heretic) is on your side. “As far as we know, they don’t have any problems,” says Beck. “It’s an incredibly welcoming studio for artists in the best way possible.”
“A house where you feel like you are working with human beings, not with algorithms. We respect that human touch that they have, and we are in a moment where I feel that creatively we are in one of the great ethical battles, and the race is already ahead of us.”
“The important thing is to have these conversations before things are imposed on us just because it makes sense from a corporate structure. It’s incredibly dangerous. If there are no people to stop it, within five or ten years we will find ourselves in a very dangerous situation.” Wood concludes by saying: “AI is an amazing technology. What’s being created with generative AI and video… it’s incredible that we’ve been able to create that technology. Now let’s bury it underground like nuclear warheadsbecause it could kill us all.”
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