Before the new Lucca Comics & Gamesthe company has unveiled one of the most important innovations of 2022: the project Comics & Games Factorya call for ideas promoted by Lucca Crea Srl and Lucca Comics & Games with the exclusive partnership of Intesa Sanpaolo.
We talk about the possibility of stimulating entrepreneurial initiatives and projects under 35, within the four sectors that represent the beating heart of Lucca Comics & Games: Esport, videogame, content creation, web comics or webtoon, generating a socio-cultural impact and creating opportunities for work.
The ambassadors of the initiative were the Italian streamer Sara “Kurolily” Stefanizzi and Mario Moroni, podcaster, digital entrepreneur and startup expert.
Emanuele VietinaGeneral Manager of Lucca Comics & Games, comments on the news as follows:
“We are delighted today to announce another outstanding initiative in our active talent support portfolio: the Comics & Games Factory. For years we have been planning, side by side with the main publishers, opportunities for entry into the world of creative professions and today we are here to do so with Intesa Sanpaolo with whom we have been walking hand in hand for years, united by a common vision and values. This Factory is aimed at young creatives, to give them the opportunity to tell their ideas and understand how to make them happen. To the talent must be added concreteness and planning, we are proud to have involved in the coaching paths and in the jury board some of the main Italian professionals of the Creative Industries. Workshops, lessons, and heart-pounding pitch… we can’t wait to leave the Lucca Comics & Games stage to the participants to turn their creativity into a profession.
Claudia VassenarHead of Sales & Marketing Digital Retail of Intesa Sanpaolo, said:
The world of comics and gaming embraces the passions of multiple generations. This is why we have been supporting the friends of Lucca Comics & Games for years. Innovation, digitization and creative thinking are at the heart of this world. Being a driving force behind it is a source of great satisfaction for Intesa Sanpaolo. Just as it is a priority for us to be alongside the new generations in making important choices, to finance their studies, to purchase their first home, offering training and employment opportunities to initiate young people into the world of work. Among other things, creativity is also a highly appreciated factor in our selections.
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