Alessandro Borghese and Lorenzo Sonego
Lorenzo Sonego and Alessandro Borghese star of the new TV spot of the Asti Consortium in view of the 2021 Final ATP
L'Asti Spumante and the Moscato d'Asti take the field on the occasion of Nitto ATP Tennis Finals, scheduled in Turin, from 14 to 21 November, as Official Sparkling Wine and Silver Partner of the event. An initiative that is part of the global partnership signed with the ATP Tour, which provides for various digital and on-field communication activities, including attendance at official tournament-related events, as well as significant visibility on digital and social channels. of ATP Tour, which currently reach over eight million followers.
For the occasion it chef Alessandro Borghese, Brand Ambassador of Asti Docg, will be joined in a funny TV spot by Lorenzo Sonego, a tennis player from Turin who boasts 21st position in the FedEx ATP ranking as best ranking. The unprecedented "mixed double" will give life to a tasty combination between a traditional dish and Asti Spumante, but the chef will not cook, this time as a coach, but the tennis player, who will be in action in a unusual for him, that of the stove.
How will it end?
Stefano Ricagno (Vice President of the Asti Consortium), Alessandro Borghese, Lorenzo Sonego and Giacomo Pondini (Director of the Asti Consortium)
What is certain is that pure Asti and Moscato d'Asti are aromatic bubbles ideal for the whole meal, from aperitifs to desserts and as an accompaniment capable of enhancing the flavor of first and second courses, as well as the perfect partner for toasting. on occasions that matter, such as major sporting events.
Giacomo Pondini, director of the Consortium of Asti Spumante he was born in Moscato d'Asti Docg he comments: “We are happy to have entered a prestigious circuit like that of the ATP Tour and to actively participate in the Nitto ATP Finals which will take place for the first time in Turin, at our home. For this we have chosen Lorenzo Sonego, Turin DOC as the face of the promotional campaign of the event together with Borghese chef, Official Brand Ambassador of the Denomination, with which we are pursuing an important communication path aimed at breaking the stereotypes of the past and giving a new light to a historical and quality product, such as our aromatic bubbles today very popular abroad ".
At Nitto ATP Finals of Turin, which bring together the best tennis players of the ATP circuit, Asti Spumante and Moscato d'Asti will be the protagonists of the awards ceremony alongside the two finalists.
The values promoted by sport, such as transparency, fairness and authenticity, blend perfectly with the guiding principles of the Asti Spumante and Moscato d'Asti Consortium. In the same way, the objectives set by the hundreds of consortiumed Piedmontese producers coincide with those of the sports stars: continuously improving their results, perfecting techniques to obtain an ever greater yield, pursuing excellence and quality.
#Lorenzo #Sonego #Alessandro #Borghese #star #commercial #Asti #Consortium