Loft, a platform for the purchase and sale of apartments, announced this Tuesday (21) partnerships with real estate companies Mirantte and Zimmerman, from São Paulo, and the purchase of the 123i portal, which has a portfolio of pages with information on condominiums.
Loft will deliver to real estate companies the clients it finds for the properties they list on their platforms. “Real estate agents will be able to list their properties for free, have access to more properties, receive qualified clients and keep up to 90% of the earnings”, says a note from Loft.
“This new model will substantially increase the sales of our partners”, adds Jardel Cardoso, vice president of institutional relations at Grupo Loft.
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According to the company, real estate companies immediately begin listing their apartment portfolios on the platform for free. “In the coming months, the total number of apartments advertised at Loft, in São Paulo, Rio and Belo Horizonte, should jump from around 40,000 to 100,000,” says a statement from the Loft.
The 123i portal portfolio has more than 100,000 addresses, especially in São Paulo, Rio de Janeiro and Belo Horizonte. Loft will invest in technology to modernize the portal’s user interface. “The 123i is a traditional source for querying real estate market data, both in terms of pricing and in terms of information about condominiums,” said Loft founder and co-CEO Mate Pencz.
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