Liwa College organizes its second scientific conference on the uses of artificial intelligence techniques and its applications in the media field

Liwa College in Abu Dhabi is organizing the second international scientific conference under the title “Uses of Artificial Intelligence Technologies and Its Applications in the Media Field: Opportunities and Challenges” on June 5 and 6, 2024.

Professor Muhammad Mahjoub Diaf, President of Liwa College, confirmed that the conference, in its second edition, aims to study the various fields of uses of artificial intelligence in the media field, and to establish a constructive dialogue between researchers, experts, media policy makers, specialists in the media field, officials of the Arab print, audio and visual media, and those affiliated with the authorities. Legislation relevant to this field in Arab countries and actors in artificial intelligence technologies and its applications.

Professor Badran Abdul Razzaq Badran, Dean of the College of Media and Public Relations at Liwa College, explained that the conference addresses five scientific topics: recent developments in artificial intelligence applications and their use in the media, the impact of artificial intelligence applications on the media in terms of content, credibility, and audience, and the ethics and legislation of applications. Artificial intelligence in the media field in Arab countries, the experiences of Arab countries in using artificial intelligence applications, and the opportunities and challenges of using artificial intelligence applications in Arab media.

Thirty-eight researchers, representing many Arab countries, participate in the conference’s work, and they present twenty-nine research papers and interventions, through five scientific sessions, two sessions on the first day, and three sessions on the second day, in addition to the opening and closing sessions. Scientific sessions on both days of the conference begin at ten in the morning.

Professor Badran added that the college had succeeded in organizing the activities of the first scientific conference, under the title: (Academic Qualification and Professional Practice of Public Relations in Arab Countries: Reality and Prospects),” during the month of March of last year, with broad Arab participation, and the activities were issued by The conference presented a scientific book of the most important research papers participating in the conference, and achieved the desired goals of its organization. This year’s conference sessions will be held in person and remotely.