When watching a football game, either from the stadium or from the living room, it is practically inevitable to shout, get up, suffer, laugh or cry to celebrate a goal. The sport generates endless emotions among fans. The way the show is broadcast and viewed has changed dramatically in recent decades, riding on the new possibilities offered by camera, network and screen technology.
Resolution has grown dramatically and, with it, the size of the screens – to the point that images from ten years ago seem dim to us today. And with both, the possibility for sports directors to offer detailed gestures of tension or joy from the players, very close-ups of moving objects and real-time graphics.
43% of Europeans plan to buy a television to be entertained at home, according to a study by Ipsos. Finding a way for fans to experience their team’s goals from home as if they were in the stadium has become a priority for engineers, designers, filmmakers and sports organizations. 8K picture quality, with four times more pixels than 4K, and the ability of Samsung TVs to display 100% of the color volume, allowing them to achieve the maximum detail of the moving image, is the television experience by excellence. “If the content is well captured and sent to an 8K television, one should be impressed with the overall clarity and sharpness of the picture,” says Chris Chinnock, executive director of the 8K Association.
Images are created in the brain, so when we see one that is more realistic, it is easier to accept. In other words, with 8K you can feel like you are in the field.
Chris Chinnock, Executive Director of the 8K Association
In a sporting event such as a soccer match, the expert assures that the 8K images would allow to visualize the faces of the people in the stands or to see in more detail the faces and expressions of the players. “Images are created in the brain, so when we see one that is more realistic, it is easier for the brain to accept it. In other words, with 8K you can feel like you are really in the fieldChinnock says.
Thanks to this technology, fans have been able to follow all the competitions that since March last year have been held behind closed doors as a result of covid-19 without missing even the smallest detail. Now, with the return of the fans to the stadiums, it is the perfect alternative for all those who do not have the possibility to go to their team’s field or, also, for those who opt for the sofa instead of the stands.
Samsung’s Neo QLED 8K range uses artificial intelligence and a powerful processor to improve image quality pixel by pixel up to 8K, regardless of the original resolution of the broadcast. It is the top of the television offering.
In 2020, 8K device sales reached $ 2.3 billion, according to Deloitte. The consulting firm foresees that this year the figure will increase to 3,300 million dollars. But the global adoption of 8K TVs has only just begun. In fact, Strategy Analytics estimates that by 2025 these devices will have already reached 72 million households.
Discuss the game with millions of users on the planet
The way television is consumed has changed in recent years. Before, programs or games were discussed with colleagues next door. Today, in addition, the statistics of the game and the news about the program are seen in real time and discussed on social networks. Sometimes, at the same time that a football game is played on the field, another simultaneous one is played on platforms such as Twitter. Sometimes users type at full speed. Only from Spain in a single game more than a million tweets have been published, according to data from Kantar Media. Or what is the same, about 10,000 per minute.
The viewer experience changes depending on the size of the television: to convey sensations of immersion, transporting the viewer to the scene, it is easier on large screens than on small screens
Samsung televisions incorporate the mode multiview, that allows dividing the screen and displaying several types of content at the same time. With this function, a user could watch a football match while launching statistics on the right side of the screen that they consult from their mobile phone or Twitter. This mode allows you to divide the TV into up to four parts to enjoy several contents at the same time, choosing the size and volume of each of them. “You will be able to see the screen of your smartphone on the television at the same time that you are reproducing something on it or playing with the console ”, they affirm from Samsung.
From contrast to size or sound: keys to choosing the best experience
When choosing the best television to watch a football game or movie, in addition to resolution, other factors such as audio, brightness, contrast or size are also important.
The sound provides an enveloping sensation, immerses the viewer in the narration, recreates the emotions of the stadium or the stage. The higher the sound power, the finer the detail and the feeling of realism.
In terms of visual elements, Paul Gray, senior director of research at Omdia consultancy, says that brightness and contrast are especially important because they give an image a sense of realism and depth.
“Suddenly, magic happens when you feel like you’re looking through the screen, not at it,” says the expert. The Samsung Neo QLED range of televisions incorporates MiniLED technology. This system, according to the South Korean brand, offers a new dimension of brightness and contrast. It is used to control the light more precisely in dark or bright areas. In this way, “televisions reproduce 100% of the color volume.”
The viewer experience also changes depending on the size of the TV screen. From the UHD SPAIN association they indicate that size is a fundamental element, “to take into account when, in addition to information, they want to communicate and transmit feelings.” “There are audiovisual productions that are conceived to be seen on screens that offer a large viewing angle. To transmit sensations of immersion, transporting the viewer to the scene, it is easier on large screens than on small ones ”, they point out.
From Samsung, the Q Series bars incorporate True Dolby Atmos technology, which in combination with the TV’s audio is designed to achieve an immersive experience. In addition, thanks to SpaceFit sound it measures the environment to project the audio where it is necessary
Another essential aspect would be the sound. The coronavirus pandemic and the absence of spectators in the stands left an empty football, without the emotion that the chants and cheers of the thousands of fans bring. The solution would not be long in coming. Some games could be watched with sound from the bleachers recorded on the field and with computer generated spectators.
This example shows the importance of sound, both to identify locations or characters and to reinforce environments and evoke feelings. The audiovisual industry has been trying for years to achieve surround sound that puts the listener in the middle of the action. In some cases, according to Chinnock, it may be advisable to purchase a sound bar.
Samsung’s Q Series have been developed at the Samsung Audio Lab in California and incorporate True Dolby Atmos, a technology designed to achieve an immersive experience. In addition, they include the Q-Symphony technology, which syncs TV audio for enhanced three-dimensional sound, and even with SpaceFit sound, measures the environment to project audio where it’s needed.