Copyright Getty Images courtesy of the Discovery Press Office
The opening week of the Olympic Games saw a record number of spectators enjoying every moment of Tokyo 2020 through Discovery’s digital platforms in Europe *. The desire of the public to personalize their experience, choosing whether to watch the national hero or their favorite sport, led, in the first week of the Games, to such an increase in new digital subscriptions from double the total number of subscriptions for the PyeongChang 2018 Winter Olympic Games in the first week.
Nearly three-quarters of the 1 billion minutes of streaming Olympic content were watched through discovery + and Eurosport subscription services during the first week, about 18 times more than in the same period in PyeongChang 2018.
Thanks to the cross-platform distribution approach that Discovery has chosen to experiment across Europe (FTA, PayTV and Direct to Consumer), more than 275 million viewers have had the opportunity to enjoy every moment of the Games so far. Of these, more than 100 million have used Discovery’s coverage services on TV and digital, and another 175 million through Discovery’s sub-licensing agreements with free-to-air partner broadcasters across Europe. The total ratings of the Olympic Games will be communicated only at the end of the competition.
As proof of its success, there is also an important share for linear television on all Nordic markets, where Discovery holds the rights for its free-to-air networks. Among the most interesting numbers, 78% share in Norway (handball match, Spain versus Norway); 67% in Sweden (football match, Sweden versus Australia); and 60% in Sweden (swimming).
Jean-Briac Perrette, President & CEO, Discovery International, he has declared “The Olympic Games are the largest global event, they go far beyond sport and not only reach the traditional sports audience. If you look at the results of the first week, it is clear that the Olympics have brought a lot of new and different spectators to our platforms. The Tokyo Games involve a number of digital users never seen before, and we are thrilled that so many fans across Europe are thrilled by discovery + “
Eurosport.com and its multiple releases for local markets also saw a record daily audience, with three times the reach over the same period as PyeongChang 2018. The interest in the Olympics marked an incredible month for Eurosport.com in July, with 54 million unique users on the platform.