There Rai has invested heavily for these Europeans and with good reason: a national-popular dream that unites all Italians from north to south, not just the fans. The live broadcast of the Azzurri’s debut match has exceeded 50% of share, but also the other matches do not disappoint, like Holland at 24% or Belgium at 22%.
In short, nothing to complain about early evening. The problems arise in the second, with European nights: Danielle Madam and Marco Lollobrigida lead a program that sees Altobelli and Moroccan studio, and which must compete with the competition of Sky, which however ranks Costacurta, Capello, Ambrosini, Del Piero, Di Canio, Bergomi… in short, an unequal confrontation.
Because we are not up Rai Sport but on Rai 1 and the difference is huge, and the audience makes it. Not just sportsmen, in fact, but a generalist audience that deserved (and expected) characters capable of giving a show: perhaps not necessarily sportsmen, but certainly capable of competing with an important stage like that of Rai 1.
The results of these choices are there for all to see: European Nights flopped, without even reaching the 10% share. A missed opportunity.