Leader of radio ratings is confirmed RTL 102.5 with over 6 million listeners on an average day, relating to the TER data of audiences in the first half of 2021. Based on the analysis by Ter-Tavolo Editori Radio, data that find a single table of comparison in the first half of 2019, those of 2020 there have not been due to the pandemic, in the first half of 2021 it flies Rai Radio which achieves a share growth of 12.7% compared to the same period of 2019, bringing the Rai group back to 2016 numbers, after three years – he explains PrimaOnline – which saw a “total renewal” of the group’s radios between “digitization, supervision of social networks and all online media and opening of the visual mode”. Rai Radio surpasses the Gedi group by share, taking second place after Mediaset. Positive indicators for Radio 1, Radio 2 and Radio 3 despite the further decline in the overall audience of the medium which contracted by 4.56%.
Radio24 is confirmed on the rise: listening fidelity and share are growing
After the year of the pandemic affected by the suspension of radio listening in the first half of 2020, if the data relating to the first half of 2019 of Radio 24 were in strong growth, even stronger is the growth recorded by those of the first half of 2021, which in listening fidelity attests with an increase of + 3.0% in the average quarter of an hour. The share also grew by 8% to 3.5%. In terms of audience ratings on an average day, the high approval rating by its audience is confirmed with 2,266,000 listeners in 1st semester 2021 and a substantially stable level compared to the same period of 2019 (-1.7%). A format characterized by innovation, declined on the various platforms with a monthly average of over 6.5 million podcasts listened to among original programs and podcasts.
“We are particularly satisfied”, declares the director in charge of Radio 24 and the 24 ORE Group Fabio Tamburini, “for the constant recognition by the public of the quality of work of the editorial staff and collaborators, who are particularly committed to guaranteeing the information and insights that are useful and necessary to address the difficulties of the pandemic and economic evolution. , that of Radio 24, unique in the Italian radio scene, which combines information and entertainment programs, a distinctive brand for the whole Group ”.
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