Serbian striker Dusan Vlahovic has been bought Juventus for 80 million euros (IPA)
Dazn, Auditel and the audience measurement
The advent of Dazn as the owner of the TV rights of the Serie A championship continues to be discussed, on several levels. This time at the center of the debate there are not the repeated inefficiencies of the platform but the theme of surveys of television audiences matches, which move very different interests. In fact, 8% of the proceeds from television rights are distributed among the clubs based on the total television viewing by the various teams. Daznwhich has been streaming all the league matches this year, had set up with Nielsen an alternative listening mechanism to Auditel. However, the market doubts about the figures released due to the numbers judged to be excessive and so theAgcom decided to see it clearly and opened a proceeding that ended with the decision that the data to be taken into consideration must be those of Auditel which, this year, has access to the listening data of Dazn on smart TVs and of the three games which every weekend are co-exclusively broadcast on Sky channels.
Juve comes down, Milan and Inter go up
What does all this mean for Serie A clubs? Taking as a reference the first round, for example, the Juventus, until last year at the top of the ratings (and therefore also of the earnings at the end of the season), he is now in third position. This is because the matches of the bianconeri were broadcast almost always exclusively on Dazn and only once in co-exclusive with Sky, with a consequent decline in the measured audience. Opposite situation for Milan And Inter which, having been broadcast on Sky eight and seven times respectively, have seen an improvement in their ranking. At the end of the year it will be found which clubs will smile – probably the Bolognapassed from 18th to 11th place, and theUdinese, passed from 20th to 12th – and which ones will have something to object to. In fact, not only Juventus will be penalized but also Verona (-4 positions), Sassuolo (-4) and Spice (-5).
The hardest match is played off the pitch
Not a small grain and not only for Dazn, but also and above all for Luigi De Siervo. After the assignment of TV rights to Dazn, the CEO of Lega Calcio Serie A is the only one among the directors of the operation to have retained his position. In fact, the farewells of Luigi Gubitosi and James Rushtonrespectively former CEO of Tim and Dazn, of Veronica Diquattroformer Italian country manager of Dazn, and of Paolo Dal Pinowho left the presidency of the Serie A League. If the fight for the Scudetto comes to life in the coming months, one thing is certain: the most delicate match will be played off the pitch.
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