ZAI URBAN WINERY PARTNER OF “LA GUARIMBA INTERNATIONAL FILM FESTIVAL”
Scheduled from 7 to 12 August in Amantea (CS), La Guarimba, the largest short film festival in Italy, returns to “bring cinema back to the people and people to the cinema”, all organized in full compliance with anti-Covid regulations. .172 works, of which 94 directed by women, from 56 countries of all continents, proof of the Festival’s mission to represent different cultures, languages and traditions, bringing variety and cultural richness to a small town in Calabria that has no Conceived by Giulio Vita and Sara Fratini and produced under the high patronage of the European Parliament in collaboration with the Representation in Italy of the European Commission, with the support of 8 embassies from all over the world, the festival aims to be a stage for giving voice to issues of social and current relevance through a highly successful event which, now in its ninth edition, attracts guests from all over the world. this year it is the spokesperson for an urban redevelopment project which includes the presence of ZAI Urban Winery as partner of the initiative.
The protagonist of the recovery is a car park located in Via Elisabetta Noto, 52 where the Festival will take place. This space will be the subject of an important intervention for the territory against urban decay. Street art will play a fundamental role in giving a new face to the location and in returning an important area to the population. The walls thus become works of art through the hand of artists such as Cesah and Sara Fratini, respectively from Brazil and Venezuela, who, with colors, shapes and messages, revive something that was destined for abandonment. But that is not all.
The day before the start of the Festival, ZAI Urban Winery will also be a partner in the initiative aimed at collecting waste on the beach. On August 6, a stretch of the Amantea beach will be the protagonist of this campaign. “Plastic pollution is an emergency that can no longer be ignored – say the members of ZAI – and this initiative aims to raise public awareness of greater respect and greater attention to our environmental heritage and the adoption of a style of life correct. An initiative that fits perfectly with the DNA of our winery which is committed to safeguarding the surrounding environment every day. La Guarimba will be an opportunity to taste wines in cans in a sustainable way, as part of a special event with profound meanings “.
The data prove ZAI right because:
– Cans reduce carbon emissions by 31% in a decade – Recycling aluminum requires up to 95% less energy
– Aluminum is infinitely recyclable
– The global recycling rate of aluminum cans is 69%
– 2.5 million tons of cans are recycled every year
– Recycling a can saves enough energy to charge the phone for 37 hours
– A recycled can today could be back on the shelf in 60 days
– 75% of all aluminum ever produced is still in use today
The wines of ZAI Urban Winery tell of characters and stories set in 2150, the year that sees the extinction of 99% of animal and plant species, including grapes, due to climate change. The protagonists of the cans tell of an incredible journey to solve the mystery of the ancient prophecy about wine and save the world.The wines that can be tasted at the Festival are: Gamea, 100% Garganega Verona IGT, alcohol content 9.5% Vol.
A wine that tells of an adventurous and independent woman, who loves nature and has a degree in biological sciences. Dedicates his life to the preservation of the planet.Mr Bubble, 100% Glera Veneto IGT, is a sparkling wine with an alcohol content of 9.5% Vol. Represented by a character who is a real viveur who, using his can-shaped rocket , has beaten all speed records, so much so that he has earned the nickname of “pilot of the millennium”. PJ White, 100% Pinot Grigio Terre Siciliane IGT, alcohol content 12% Vol. He is the anarchist of the group, the rebel troublemaker. Lazy by nature, he is convinced that everyone is angry with him. He spends his days listening to music, playing the guitar and playing video games.
The can gives an immediate sensation of freshness and its content is equivalent to two glasses of wine, so it runs out without the drink left over. The three wines, except PJ White, are also vegan as well as organic and have a deep connection with the territory. What sets them apart is their low calorie content and low alcohol content.
A partnership, the one between ZAI Urban Winery and La Guarimba, which tells of a desire for rebirth and revitalization of entire areas through the dissemination of greater awareness towards issues of collective interest which have as their ultimate goal the dissemination, through cinema, of culture in all its forms.