September 2024 will be remembered as one of the months in which the most attention was paid to television audiences. The arrival of The revolt, David Broncano’s program has put fire on the grill at night, and his daily duel with The anthill It has aroused great interest because of the equality it has maintained. With the month over, there is already a winner: The anthill It has been the most watched program, with an average of 2,253,000 viewers and an 18.1% share. The revolt finished very close, with 2,212,000 viewers on average and 17% of share. This September has been the best month in results in the entire history of The anthill The duel between the two has been very even, but the Antena 3 program started a week before that of La 1, and it did so with hardly any competition, which has helped it surpass its competitor.
The interesting duel between the two programs that took place this month is reflected in the most viewed broadcasts: among the 25 spaces that have had the most follow-up, The anthill places 12 of its 17 programs, while The revolt has placed 10 of its first 13 editions, according to the monthly report that the consulting firm Barlovento Comunicación prepares based on data from the auditor Kantar Media.
Antena 3 reaffirms itself as the leading channel, and closed the month with an average share of 12.8%. La 1, which remains in second place with 9.7% after three months of leadership supported by sporting events, is the channel that has fallen the most at the beginning of the season, both compared to August (when the Olympic Games still boosted its audiences) as compared to September 2023, when it reached 10.5% share. In third place is Telecinco, with a 9.5% share, which represents the worst start to the season in its entire history. Even so, it is not its worst month and it has grown almost one point compared to its August data, when it reached a historic low. By groups, Atresmedia also prevails and is the conglomerate that grew the most compared to August (26.2%), ahead of Mediaset (24.8%); RTVE (14.9%) is the group that falls the most compared to last month.
If the channels chosen by sex or age group are taken into account, Antena 3 is the leader in both sexes and in the group from 13 to 24 years old and from 45 years old. Between 22 and 44 years old Telecinco leads, and the public between 4 and 12 years old opts for Boing, according to the Barlovento Comunicación report. By time slots, Antena 3 has also led at all times except in the late nightwhere Telecinco prevails thanks to programs like Big Brother, that prolong their duration until they enter that schedule and thus drag the public away from prime time. By autonomous communities, Antena 3 prevails in a good part of the territory, except the Basque Country and Madrid, where La 1 leads; Navarra, where Telecinco prevails, and Catalonia, with TV3 at the helm.
As for the news, those on Antena 3 are the most watched and have been leaders for four years and eight consecutive months, with an average of 1,682,000 viewers and a 17.7% share. The news programs of La 1 (1,022,000 viewers and 10.7% share) are the second most watched option, and those of Telecinco (922,000 viewers and 9.7% share) are the third.
A curious fact from the monthly audience reports is the daily consumption time that each viewer dedicates to traditional television, a figure that is slowly decreasing while the time dedicated to other uses of the television increases, which includes consumption of platforms. In September, each Spaniard spent an average of 159 minutes watching traditional television, which is 13 minutes less than in September 2023. However, the Other Audiovisual Consumption category, where audiences include the use of digital platforms in the television or watching recorded content, reached 49 minutes on average per person per day. This is four minutes more (9% more) than in September 2023. This type of television consumption already accounts for 24% of the total time spent using the television.
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