New guide for Kia Italia. Giuseppe Bitti has been appointed president and CEO of the Italian division of the Korean brand, with the experienced manager taking the place of Key Young Choi, destined for a new professional adventure in the Austrian branch of the brand. Bitti’s appointment will be effective starting from October 1st.
Bitti’s career
Giuseppe Bitti boasts a long experience in the automotive sector, most of which was at the top of the Korean brand, contributing as early as the 1990s to Kia’s arrival in Italy and to its first successes. After a brief experience in another company, in 2002 he returned to Kia Motors Italia to cover the role of CEO and General Director, then becoming Managing Director & COO in 2011, the date on which Kia Motors Corporation, which became Kia Italia Srl in 2021 , has opened its own direct branch on the national territory.
The choice of Kia Italia
The Korean brand thus spoke about the choice of Bitti “The appointment of Giuseppe Bitti at the helm of Kia Italia Srl testifies to the growing role of Italian management within the Group and is further recognition for the work carried out, dedication, commitment and results achieved in recent years. The Italian market and, in general, the European one, represent an important piece for Kia’s global sales. The strategy for the future is clear: to satisfy market demand by expanding its range of electric vehicle models with ultra-fast charging capabilities to meet the modern mobility needs of Italian customers, without neglecting the opportunity to electrify the most appreciated.”
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