The concentration of France for this national team break is the hottest. If Mbappé is always in the news wherever she goes, these days she is even more so. And it’s not because of his situation at PSG or because of the constant rumors that bring him closer to Real Madrid. It is because of the resignation that he made on Tuesday to the publicity acts that the French Football Federation (FFF) had planned.
Hours later, this matter is analyzed in more detail and the reasons that would have led the player not to sign the consent on his image rights, which are normally assigned to the FFF, are revealed.
“On Tuesday morning, at the time of the meeting with the partners, Kylian Mbappé decides not to go. The president of the FFF, Noël Le Graët, called him to his room to explain himself. The leader had not been aware of the center forward’s reluctance, expressed internally for months. The two men exchanged in a courteous and constructive manner, and the player detailed the reasons for his refusal.“, it states Le Parisian.
Banned brands
For Bondy, some brands do not convey the values that represent him. His environment rejects millionaire offers daily for this reason. Right now, Mbappé feels free to choose which one is and which one is not.
In the range of we do not find BetClic (online betting operator), Coca Cola or KFC, a fast food chain. Attentive to the problem of junk food, Mbappé does not want to be associated with products that can contribute to obesity.
On the contrary, nor you have a problem lending your image for advertisements with Orange, EDF or Volkswagen, the official partners of the French national team. That would not be a problem between the FFF and the PSG striker. Mbappé would have made it clear that he is not willing to participate in everything.
For a long time he is the most wanted player in ‘Les Bleus’, along with Griezmann and Pogba. The three are the internationals with the most followers on social networks, which sets the trend today. When it comes to selecting the players involved in a marketing issue, their names do not usually fail.
Varane, a known antecedent
Frank Hocquemiller (director of VIP-Consulting) image agent of Lucas Hernández, Tolisso and in the past of Varane, speak on L’Equipe about the marketing operations of the Blues and Mbappé’s refusal to participate on Tuesday. He doesn’t see it as a complicated case. He recounts the refusal that Varane had to make in the past due to his agreements with car brands with Real Madrid.
“We managed the image of Varane for nine years. In 2015 we entered into talks with the Federation’s marketing department to tell them that “the document they want me to sign presents us with a problem”
Hocquemiller
“We managed the image of Raphaël Varane for almost nine years. In 2015 we entered into talks with the Federation’s marketing department to tell them ”the document they want me to sign presents us with a problem because if you sign it, you are in disagreement with the obligations what do you have with your cluband also with all the personal associates with whom you have signed or with whom we are discussing (Varane had a personal contract with Jaguar, Madrid had Audi as a sponsor and Les Bleus, Volkswagen).
“They quickly took me to the FFF to meet Noël Le Graët and in less than ten minutes we reached an agreement. It was a common sense negotiation, exchange of information. When you tell the Federation, ‘I can’t do this for such and such a reason,’ you must also say, ‘I promise to do this for you.’ We can’t have butter and butter moneyHocquemiller said.
Lucas and car brands
It’s not the only one. This is a common theme in France and in the rest of the National Teams. Hocquemiller explains what is currently going on with Lucas and how they have dealt with it. “I called him and said: ‘Bayern uses you with Audi, if the FFF wants to use you with Volkswagen… well, it’s the same group. But is it appropriate?’ I called the Federation: ‘What do you want me to do? do Lucas because we have ongoing contracts?’. I am always interested in my player being showcased around the world for the Federation. He will gain notoriety, followers, value and besides, he likes to make the brands he likes. It would be a mistake not to discuss it and not reach an agreement,” he said.
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