On the occasion of the official launch scheduled for today, 23 March, Star Comics launched a marketing campaign in a big way for Kaiju No. 8the manga of Naoya Matsumoto. The station Metro Porta Genova in Milan is invaded by the sensational advertisements of the shonen manga of the moment, as we can admire in the images available below.
Images that we are used to seeing in countries like Japan, but that if contextualized in our nation make a tear of pride fall for all those who support Japanese productions, such as manga, for many years now.
Why not immortalize this event with a photo? Show us your selfies next to the pictures of Kaiju No. 8 by tagging @akibagamers on Instagram!
Star Comics is preparing for an unprecedented launch: Kaiju No. 8, the record-breaking comic, arrives in Italy
After the boom of manga in Italy, the Japanese phenomenon of 5 million copies now arrives: Kaiju No. 8 is ready to climb the charts and arrives in the city. The Porta Genova Metro station in Milan will be entirely dedicated to this new shonen: in the mezzanine you will be able to read the first tables of the manga
Arrives in Italy Kaiju No. 8the comic of records signed by Naoya Matsumoto released in Japan in 2020 and announced at Lucca Comics & Games 2021. 90,000 copies sold in Japan only in the first week after launch, a total of 5 million for the five volumes that make up the series: Kaiju No. 8 is the first manga ever, born in digital, to touch these figures, an even more impressive goal if you think that it has been achieved without the production of an anime yet to increase its visibility.
After the great success in America and France, where it was the best-selling manga ever in its debut week, the series of the master Matsumoto, born on the pages of the online magazine “Shonen Jump +”, will arrive in Italy from March 23 published by Star Comicsready for an unprecedented launch.
The Perugian publishing house is not new to courageous promotional operations: already in the 90s the release of the manga Dragon Ball it came on television through programs like Bim bum bam. But with Kaiju No. 8 is preparing to revolutionize the style of the editorial launch with an initiative never seen in the world of comics. After boom of the manga which in 2021 climbed editorial sales (with One Piece 98 Celebration Edition to occupy the first place in the overall standings in the week of release and many other titles that appeared during the year in the top 10 of the week), now Star Comics brings Japanese comics into people’s daily lives: starting from March 23 – date of exit of Kaiju No. 8 – and for two weeks, the stop metro Porta Genova in Milan it will be dedicated to the characters of the series and, on the mezzanine floor, it will be possible to read the first 14 plates of the comic. in France, the launch was accompanied by a bold initiative: a gigantic Kaiju appeared on the facade of the National Library in Paris.
The one created by Naoya Matsumoto it is a story of revenge crossed by a note of irony, which forcefully tells how it is never too late to pursue one’s goals.
In a world invaded by gigantic and destructive creatures, the kaiju, Japan is constantly under attack and is forced to protect itself with Special Defense Teams, created specifically to fight these monsters. Their members are considered real heroes and the protagonist Kafka Hibino (whose name pays homage to the great novelist Franz Kafka, author of The metamorphosis) wants to be part of it. This promise he makes to himself and his childhood friend Mina Ashiro, who in the meantime becomes commander of the Third Unit, seems destined to shatter against continuous failures: Kafka finds himself working, in fact, in the department for the removal and disposal of the culled kaiju.
But things take a different direction when a tiny and bizarre creature sneaks into his body, transforming him into a man-kaiju: as powerful as and more than monsters but without having lost his human conscience, the protagonist finds himself on the black list of the Forces. of defense, with the code name of Kaiju No. 8.
A life apparently marked by failure changes completely, forced to adapt to unexpected and extraordinary circumstances. The new difficulties and unexpected threats will become an opportunity to prove your worth, make your dreams come true and fight the real monsters.
The first volume of the series will be officially available starting from March 23 in 3 different editions: Regular Editionthe first edition of which will contain illustration card attached as a gift; Limited Editionwith 7-color dust jacket with metallic special effects, internal mini poster, extra color pages absent in the other editions and a set of bookmarks attached as a gift; Variant Cover Editionlimited edition, with dust jacket with special material effects and a set of four illustration card as a gift. The series will also be available in digital version, the ebooks will be released at the same time as the printed volumes. In addition, a preview and limited edition will be distributed on Kaiju No. 8 MONSTROUS BOXa box set that will collect volumes 1 and 2 in edition Regular along with 4 gadgets: a pin, a keychain, a magnet and a collectible Star Card.
Naoya Matsumoto is a Japanese cartoonist. He was born on May 2, 1982. In 2009 he made his debut in the world of manga with his debut work, Neko Wappa!, A mini-series serialized in the famous magazine “Weekly Shonen Jump”. In 2014 he made Pochi & Kuro, a shonen series in 4 volumes, but the real success comes in 2020 with Kaiju No. 8, which in a short time manages to climb the Oricon charts and become a real phenomenon.
- Format: 11.5 × 17.5 cm, color and b / w | Pages: 208 | Paperback with flaps
- ISBN: 9788822632364 (first edition with attachments)
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