K-80 | Lenita Airisto knows all about being hated: She thinks money matters, and begging for pity doesn’t interest anyone

Lenita Airisto and her companies in the 1970s were, in the opinion of many, fundamentally dubious, but on the other hand, not suitable for everyone to be a true entrepreneur, even though she made a turnover of millions. “Even the owner of the gravel pit was still a bigger boss than me,” he says. Now he talks about what younger people could learn from a career of more than 60 years.

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Lenita Airisto is well prepared for the interview situation because he always has it. He sits in his favorite restaurant, the Fisherman’s Croft Meritorpa, and is very tiptop, facing computer-written notes. There are many pages. Important points are underlined.



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