Juventus changes its logo: on the Juventus club’s social profiles, the emblem now appears … in orange
The choice of Juventus depends on joining the “Orange the World” international campaign, dedicated to the international day against violence against women, whose anniversary falls on Thursday 25 November.
The campaign was launched by the United Nations, and includes 16 days of activism from 25 November to 10 December each year, international day for human rights. The initiative dates back to 1991, and the color orange indicates a “brighter future, free from violence against women and girls”.
Juve’s membership is particularly important, as the Turin club is the only Italian club in the top ten made by Talkwalker on the presence of football teams on social networks.
By far, the most popular club on social media is Manchester United which, with over 260 million interactions, in the month of October alone, is the most talked about European football club on social media. Following Barcelona with 150 million and on the lowest step of the podium Liverpool with 104.4 million interactions, almost on par with Paris Saint-Germain (104 million interactions).
Juve enters the top ten with over 22 million social interactions, 770 content created, including 220 videos, which generated over 18 million views in just one month.
“Football teams, as well as players, federations and organizers have great potential in terms of engagement – comments Francesco Turco, Talkwalker marketing executive – A huge flow of conversations, which is also constantly growing. From our surveys we see that teams use Twitter in 71% of cases when it comes to sharing announcements or official communications, but Instagram is the platform that guarantees the greatest involvement of the fan base. The teams, in fact, receive on average 83% of their interactions from this social network “.
And Juventus is no exception in this, in fact, while the greatest number of content that the bianconeri produce is posted on Twitter (48%) and Facebook (34%), engagement is almost total for Instagram, which compared to only 15% of posted content generates 91% of interactions.
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