Just Dance 2022 prepares to celebrate Korean music with a series of songs and choreographies inspired by the most famous artists or the most famous oriental works, from K-Pop, to BTS, from Parasite to Squid Game: the Korean Wave.
Hallyu is a neologism increasingly used to identify South Korean pop-culture and its growing popularity internationally. It is a phenomenon born almost by chance in the nineties and has now become an established reality all over the world. It all started with the spread of the first drama, typical TV series very popular in Asia, and k-movies, a genre that has been able to carve out an important space in the world cinema scene in recent years, thanks to films such as Old Boy and Parasite, winner of four Oscar awards in 2020, including one for best film, the first non-English-language film to do so.
The Korean Wave is establishing itself today as a reference point in the entertainment industry, just think of the incredible success of Squid Game, which in a few days has incredibly recorded 111 million views, becoming the best original series debut in the Netflix story. Certainly, a great boost to the spread of South Korean popular culture was also given by K-Pop, a musical genre that blends Western influences such as rap with elements typical of the Asian tradition, and famous for the complex choreography performed by idols, the members of the bands, real all-round performers, who have now become international stars. After all, who has never hummed Gangnam Style by Psy, the 2012 hit that broke through the wall of 4 billion views on YouTube, or heard of BTS, which just triumphed at the American Music Awards, beating the competition of ours Måneskin?
The dance is one of the elements most appreciated by K-Pop fans, for this reason, Just Dance 2022 could not fail to celebrate a phenomenon of this caliber, including in the official tracklist some of the most famous exponents of the genre, such as the Blackpink, the (G) I-dle, Aespa and SuperM, not to mention the huge Just Dance Unlimited library, a subscription service that allows you to access even more songs made in Korea. In short, two worlds, that of Just Dance and K-Pop, which share the same values, such as fun, the desire to party and indulge in moments of carefree dancing and singing as if there was no tomorrow. Even the style of the coaches of the game and the idols are very similar, including glitter, glow-sticks, bright colors and always fashionable accessories, expression of a world that makes feeling good about yourself in a glamorous way, one of its founding elements. and characteristic. Unleashing to the rhythm of the most popular bands of the moment, in fact, is what made Just Dance the number one dance video game in the world, so why not do it, then, to the notes of the best K-Pop songs, transforming the living room into a dancefloor worthy of best clubs in Seoul? This is exactly what Marco Ferrara, aka Seoul Mafia, did, telling hundreds of thousands of people curiosities and anecdotes from Korea every day. Marco, in fact, has made a video on his YouTube channel in which he enjoys challenging one of the members of the famous BTS dance troupe at Just Dance 2022, demonstrating that everyone, whether they are professional dancers or just dancers, can have fun with the latest installment of the popular Ubisoft series.
And it doesn’t end there, Hallyu is a current in continuous growth and expansion, as confirmed by the Prime Minister of South Korea himself, Chung Sye-kyun, who recently affirmed how gaming and export are an integral part of the cultural baggage that the country exports to the world, placing the video game as a fundamental and characteristic element of a Korean Wave that is really going crazy all over the world. In conclusion, entertainment, music, dance and gaming: you can really say that the one between Just Dance and Korean pop culture is an almost natural union, just like letting yourself go wild and being carried away by the rhythm, a unique and universal sensation that crosses all boundaries!
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