They are constantly exposed to numerous advertisements for hamburgers, sweets or sodas. Children remain a prime target for products that are too sweet, too fatty or too salty. For parents, difficult to resist: “They see it on TV, they look happy, it looks good and they ask for it”, confides a young mother.
Advertisements that want to ban the UFC-Que Choisir and other associations. Almost 9 out of 10 products have a bad nutriscore, mostly D or E. “We are not against advertising, explains Alain Bazat, president of UFC-Que Choisir, we simply ask why the choice is on the worst products for children “. Improving children’s diets is a public health issue today. According to some nutritionists, such advertisements lead to childhood obesity.