Less than a year until it opens its doors the new Roig Arena macropavilion in Valenciathe president of Mercadona, Juan Roig, has given a turn to the management of the future venuewhich in addition to major sporting events aims to host concerts and all types of business and cultural events.
The Valencian businessman has decided also assume alone what will be the exploitation and operation of the new Arenawhich aims to put Valencia on the map of international tours by great artists, in addition to becoming the new home of Valencia Basket who also presides.
Licampa 1617, the company owned by Roig that is the promoter and owner of the venue, has become the 100% owner of the Valencia 5 Estrellas company, created in 2020 to operate and exploit the non-sporting events of the future Roig Arena.
For this, Roig’s company has acquired the 50% that belonged to Arena Alivea firm of the group dedicated to the organization of music festivals The Music Republic. This Valencian group, organizer of events such as the FIB in Benicassim or the Arenal Sound in Burrianawas chosen four years ago by the president of Mercadona as a specialized partner with experience in the sector.
The evolution of the former partner
Since then the music label has undergone several ownership changes. Last year the Valencian company was acquired by Supestruct Entertainment, then from the American fund Providence Equity Partnersthat this summer passed into the hands of another macro fund, KKR.
As explained by Licampa, the company that owns the Roig Arena, after this operation they will begin a restructuring process of the operating company Valencia 5 Estrellas with the aim of analyzing the final corporate structure that will remain for the management of the Roig Arena to optimize the activity of the two companies.
Furthermore, they assure that “Neither the acquisition nor the restructuring affects the development of the venue“, since the team will remain the same and the planning and calendar continue as planned. Roig Aena is already planning several performances next year, such as Joaquín Sabina’s tour.
The Roig Arena project represents an investment of more than 280 million euroscontributed entirely by Juan Roig. The Roig Arena will begin operating in the second half of 2025 and will have an estimated maximum capacity of 20,000 spectators in concert mode, dimensions much larger than those existing until now in other covered facilities in Valencia.
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