José Luis Martínez-Almeida appeared this Tuesday in ‘The Anthill’ as another guest to talk about current politics, his married life with Teresa Urquijo or his soccer dilemmas, among other topics. The visit of the mayor of Madrid was full of fun moments and certainly some details did not go unnoticed such as his striking watch, one of the fashion watches of the moment that pays tribute to the first watch to reach the Moon.
Martínez-Almeida’s watch belongs to the collection Swatch x Omega Speedmaster Moonwatch. A collaboration between both brands that pays tribute to the first watch in history to reach the Moon. To do this, the brand launched an unlimited catalog of 11 versions of the entire solar system (Sun, Mercury, Venus, Earth, Moon, Mars, Jupiter, Saturn, Uranus, Neptune and Pluto).
«The tributes of MoonSwatch the planets commemorate the collaboration between Swatchthe brave company that saved the Swiss watch industry, and Omegathe iconic manufacturer of the Speedmaster Moonwatch. Furthermore, what elevates this collection to stratospheric levels is its combination of BIOCERAMICSwatch’s most innovative material, with the elements and design of the Omega Speedmaster Moonwatch. Among them are the asymmetrical case, the iconic point above ninety on the tachymeter scale and the distinctive Speedmaster subdials,” the company notes from its website. This collection, which had its launch in 2022is practically out of stock in stores, however, the company points out that they will manufacture more and that it is not an “unlimited piece.”
Mission to Neptune
The one chosen by Almeida to attend the television program was «Mission to Neptune». This non-limited watch combines intense navy blue tones with a black VELCRO® strap. However, for contrast, all the hands and hour markers are white, as is the tachymeter scale on its blue bezel. All dials in the collection include the brand OMEGA X Swatchthe iconic Speedmaster and MoonSwatch logos. The same goes for the other models, which share common elements such as the crystal of biological origin, the engraved “S” that can be seen in its center, the fine and sophisticated circular pattern of the outer ring that appears on both the dial and the subdials. lowered, the angular but soft handles, the emblematic detail of the «point over 90» of the tachymeter scale bezel and, of course, the exclusive feel of the Bioceramic. Finally, the hour hand, minute hand and seconds hand of the chronograph, as well as the indexes that mark the hours, incorporate Super-LumiNova®, a material that makes them glow in the dark. Its current selling price is 275 euros.
Success among collectors and long waiting lines
The Swatch brand It has several collections in collaboration with other Swiss brands as exclusive as Omega or Blancpain, a selection of pieces that sweeps sales and for which long waiting lines are often seen in such commercial streets of Madrid as Serrano or Goya, where You will find two of the popular Swatch boutiques. And, in addition, striking of these special collections and, in some limited cases, what stands out most are their affordable prices.
While Swatch watches start at 60 euros, their friendly brands sell their pieces for thousands of euros. The collaborations feature watches ranging from 260 euros at 550a more than acceptable figure speaking of this type of luxury brands and which is multiplying its price in the resale markets in which many experts already warn that we must take precautions and be very careful with fakes.
Record auction
One of the briefcases auctioned
At the beginning of this year 2024, Sotheby’s auctioned eleven briefcases with MoonSwatch watches that reached more than half a million Swiss francs (about 559,860 euros). The highest price paid for one of the cases was 63,840 eurosand the lowest, 39,900. Omega announced that the amount raised would go entirely to the charity Orbis International, which fights against avoidable blindness and vision loss around the world, and with which the company has collaborated since 2011. Each briefcase contained eleven chronographs MoonSwatch Moonshine Goldthe result of an alliance between Omega and Swatch and it was the first time they were offered together in a special packaging.
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