Joaquín Sánchez has been a talisman for audiences for years. A great piece of information was expected for his debut in his new role as interviewer, in The noob (Antena 3), but it has surpassed all its previous records. With three million viewers on average and a 29.5% audience share. Almost one in three viewers of general television on Wednesday night were tuning in to the footballer’s new program, which began in its first installment with an interview with chef Dabiz Muñoz.
The space has tripled its immediate competitor, the Telecinco reality show Nightmare in paradise. In this way, it has become the fourth most watched entertainment premiere since the 2012/2013 season on general television, according to the GECA consultant. They only get over it in this period of time Rocío, tell the truth to stay alive (Telecinco), on March 21, 2021; Singer, the poisoned inheritance (Telecinco), in January 2020; and La voz (Telecinco), in September 2012. All of them exceeded 30% share.
The program of @joaquinarte #JoaquínElNovato (29.5%) is the 4th best entertainment premiere of the last 10 years on Spanish TV.
📺 It is behind ‘Rocío, tell the truth to stay alive’ (33.2%), ‘Singer: the poisoned inheritance’ (31.5%) and ‘The voice’ (30.6%). pic.twitter.com/2q1FQ2u78k
— GECA. Audiovisual Consultant (@GECAtv) October 6, 2022
Joaquín’s effectiveness on television has been proven for years and it was a matter of time before he had his own place on it. His presence in the anthill on September 22 to promote the arrival of The noob shot the records of the Pablo Motos program. The nightly space achieved a screen share of 23.8%, becoming one of the best figures in its 16-year history. Almost every time he has gone there, the Betis player has managed to raise his average Compartir. It appeared twice in it in 2021 and in both cases it was around 20% compared to the annual average of the last two seasons of the anthill, located around 15.5%. Pablo Motos will be, by the way, one of the guests of this first season of The noob.
If there is a format with which Joaquín’s interviews have been compared, it is that of Bertín Osborne. As Jimina Sabadú highlights in her chronicle about this Wednesday’s broadcast of the meeting between the soccer player and Dabiz Muñoz, the director of The noobJavier Ruiz, has already worked both in the deputy directorate of Your place or mine (The 1) as in the direction of your house is mine (Telecinco). The Betis star has also given Osborne joy when he has participated as a guest on his programs. Its first appearance, in February 2017, also approached 20% of the screen share and the second one a year later approached 15%, placing itself once again in both cases well above the average of the data achieved by the singer those two seasons.
Also social media star
The athlete’s charisma also makes him a magnet in other windows like Instagram. He has more than four million followers on this social network (@joaquinarte) and more than 1.6 million in your TikTok account, despite being much less regular at it and having posted only 13 videos. Through these two tools he connects with younger generations than those who follow traditional television. He often makes pranks of him go viral. On Instagram, they reach an average of 151,000 “likes” for each of them, according to the Social Blade measurement tool. And on TikTok his videos achieve between two and 10 million views.
Until now, many of his interventions on social networks were based on commenting live in a humorous tone The island of temptations. But the successful Mediaset program has now become its competition. In fact, Telecinco moved the broadcast of the space from this week from Wednesday to Thursday so as not to coincide with The noob and protect the good records you’ve earned so far. Nobody wants to face Joaquín on television.
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