Jennifer Lopez’s ex bets “Panini”. The mythical stickers towards the USA
Italy risks having to say goodbye even to the mythical stickers “Sandwiches”. The Modena publishing house, in fact, is in talks with A-Road, a company headed by Alex Rodriguez, former baseball champion, known in the gossip news for having been engaged for a long time to Jennifer Lopez. Due diligence, Bloomberg reveals, is underway, and there is no guarantee that an agreement will be reached. The Panini dossier – reads the press – has long been on the table of private funds and investors, such as Advent, EQT, Carlyle and Kkr. Panini is one of the most famous made in Italy brands. Last year it had a turnover of over 800 million euros. His “figu” have passed through the hands of millions of young people, from generation to generation, starting from the Sixties, in Italy and abroad.
They had purchased – reads the Press – a collection in disarmament, putting the stickers in the surprise envelopes, a gadget that was the most popular. An unexpected and profitable triumph, which convinced them to take the big leap: to become publishers themselves. In a few months they obtained authorizations, photos, statistics, drafts. There was a continuous, unstoppable growth, up to 100 billion lire in turnover in the mid-1980s. In 2013 comes the acquisition of the Disney periodicals company branch in Italy, the historic Mickey Mouse comics. In 2016, the Merloni go out and collect € 79.7 million for 26%, while with a leverage buyout of € 700 million, ownership passes to Sallustro and the Baroni sisters. Now, for the world leader in sticker making and fourth largest publisher in Europe in the children’s sector, a new master is on the way.