In the different countries there is advertising for the care of alcohol consumption, in general a call is made to avoid, as far as possible, its consumption. However, in Japan It is different, the government has launched a campaign that seeks to promote alcohol consumption in its young population.
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Through “Sake Viva!”, a late summer contest, the country’s National Tax Agency tries to promote alcohol consumption among young peoplereports TheGuardian.
Summons its population between 20 and 39 years to submit ideas for innovative products and packaging for alcoholic beverages.
The purpose of the campaign is to raise tax revenue. This is because the projects financed with the country’s taxes have not been at their best. The current budget of Japan has a deficit of 48 trillion yen.
Non-alcoholic drinks became very popular around the world in the period of pandemicthe nation of the Rising Sun especially reduced its consumption. Because employees were working from home, after-work outings were virtually over and since then they have not returned to normal.
In 2020, beer sales were down 20 percent, according to Japanese Times.
Although, on the one hand, the tax department puts pressure on consumers; for another, the health administration remains firm, promoting moderate consumption and warning about the repercussions of abuse.
What are the most popular Japanese beers?
If you are a fan of anime or manga, surely you already locate the following beer brands.
Among the most popular we find the following:
- Asahi “Super Dry”, the most consumed since the 80s.
- Kirin “Lager” that reigned from 1960 to 1985, when it was superseded by the Asahi, although in response to pressure, it turned out Kirin Ichiban.
- Sapporothe oldest in Japan, founded in 1876.
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