The first issue with the color that will become the symbol of the Italian newspaper and sport
La Gazzetta dello Sport lands on Web3 with a special collection by Nft. The collection will consist of the reproduction, in a limited edition, of the most beautiful historical first pages published in the newspaper in the last 126 years of sport, thanks to the collaboration with Heroes, the web3 community dedicated to the world of sport that will allow you to live your passions up close through a unique and immersive experience. We tell you the story of the first pages that told the unforgettable moments of Italian sport. The second episode is dedicated to a historic issue, which answers a question: why did the Gazzetta become pink?
It is Monday 2 January 1899 when the Gazzetta wears the pink dress and will never take it off again. That color will become the symbol of the newspaper and of all Italian sport, and in the newsstands the pink of the Gazzetta will attract thousands of readers from the first day of publication. Less than three years have passed since the foundation, but the couple of directors have already suffered a shake: Eugenio Costamagna is always in the saddle, while Roderico Rizzotti, an expert in fencing, has arrived in place of Eliso Rivera.
Rivera, a little less than a year ago, has decided to return to devote himself to the legal profession: what pushed him was the injustice he suffered since, after having simply acted as a neutral observer at the popular uprisings of 1898, he was sedated with cannon fire by General Bava Beccaris, was arrested and held in prison for more than three weeks. A genuine affront. Rivera thus ended his experience as a journalist. The newspaper’s headquarters are still in via Pasquirolo, in Milan. And also the administration and the office that collects the advertising. On the front page, for number 1 in pink, there is a six-column title immediately below the header: “This number is SIX PAGES and is sold to Cent. 5 “.
Compared to the debut issue of April 3, 1896, a greater variety of topics can be noted. There we talked, at least on the front page, only about cycling. Here, however, there is room for fighting, for fencing, obviously for the bike, but also for horse racing. Also on the front page is the list of sports that we deal with: cycling, horse racing, fencing, gymnastics, sports games, mountaineering, hunting, shooting, rowing, swimming, pedestrian sports. Football, yet, has not found a place in the newspaper, also because the movement of the ball is in its infancy (the first championship is in 1898, played on a single day in Turin with the victory of Genoa Cricket and Football Club) and the spectators are not particularly interested. The goal of Costamagna and his collaborators is to tell the development of sport in the country that is about to enter the twentieth century: football, for now, is not part of the wishes of the people and arouses few emotions. It should be noted that there are also news from abroad. On this front page, which respects the rule of titles on a single column, there is a paragraph on a cycling Grand Prix that was held in Paris and on the diffusion of bicycles in Calcutta.
September 14 – 08:02
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