Home care, telemedicine, training. With an eye on the scientific literacy of young people, all the more important in times of ‘infodemic’ and fake news hidden behind every virtual corner of the network governed by social networks. It is along these lines that he plans his future Janssen Italy, tricolor pharmaceutical division of the American group Johnson & Johnson. A vision illustrated in Milan, inspired by the conviction that pharma companies can and should “play a role in redesigning the health of tomorrow, combining their commitment in research, development and production of drugs with the design of services”.
With this objective, some of the experimental initiatives put in place by the company were born “to favor a better functioning of the health system, with concrete solutions to the problems of patients and health professionals”. For example, the domiciliation of the therapies underlying the project ‘Janssen in your home‘, “in which – explains the company – we reached patients in 14 regions of Italy”. Or again ‘Janssen Genia‘, “a platform used in 115 hospitals thanks to which hospital pharmacists, with artificial intelligence software and through simple voice commands, receive up-to-date information for drug management”. Then ‘JCare‘, “a project dedicated to Italian oncologists, urologists and radiotherapists to facilitate the use of telemedicine, providing a video-visit service to ensure continuity of care for patients with prostate cancer, in need of continuous monitoring”.
The idea is to offer a contribution to healthcare management, but also to the growth of society, with ad hoc awareness programs. Like ‘J factor‘, “a project to sensitize 100,000 young people to correct scientific information, to assume responsible behavior for the health of all and to trust in the progress of research for a quality life”, reports the company. There is also a “collaboration with the Censis Foundation for ‘The construction sites for the health of the future’, a contribution to define the agenda and objectives on which to work today together with citizens and all the protagonists of the system, for a More efficient, close and accessible national health service, ready to respond to the challenges that await us tomorrow “.
Another awareness project, now in its second edition starting on 21 October, is’Health4U‘: “A training and orientation program for university careers and the world of work, created by the Johnson & Johnson Foundation with a focus on health, well-being and life sciences, promoted in collaboration with the Fondazione Mondo Digitale. L ‘initiative – Janssen details – involves over 10 thousand young people throughout the country and is aimed at Italian students of secondary schools, to guide them to discover the changes that are transforming the health sector, from new professions to the applications of enabling technologies ” .
Finally, Janssen is next to the B.Liver, the boys of the Bolt who have fought serious illnesses, in the project ‘Cicatr / Ci‘that the company has supported since its conception in 2018. “Despite the restrictions imposed by the pandemic – highlights the group – there are many challenges faced together and the initiatives carried out: the exhibitions in Milan and Catania, the international stage in Amsterdam, the virtual exhibition in 2020. Through a reinterpretation of the icons of classical beauty, the Venus de Milo and Michelangelo’s David, the B.Livers showed their scars, inviting everyone to reflect on the fragility of life and not to be afraid of to show oneself for what one is, but on the contrary to tell about oneself and to transform one’s vulnerabilities into a strength “.
This year Janssen renews its commitment alongside Bullone in the new edition of the ‘Cicatr / Ci Milano project. The art of restarting ‘, also involving one’s own employees “to ensure that they too, engaged in the front line in the fight against Covid, can tell and share their experiences, emotions and experiences. And like the young B.Liver may be able to show their wounds and make them an engine of transformation for the future “.
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