The new Jake & Coke drink, signed by Brown-Forman and Coca-Cola
Comes in version ready to drinkthe classic coke and whiskey cocktailthanks to the partnership stipulated between Brown-Forman And The Coca-Cola Company. The ready-to-drink pre-mixed cocktail is called Jack & Cokeat the moment it will be launched in Mexico at the end of 2022then, it will arrive on other markets.
Jack & Coke the new Brown-Forman and Coca-Cola drink
The drink consists of Jack Daniel’s Tennessee Whiskey And Cokeboth in the traditional version than in that Zero sugarsand with an alcohol content of around 5%, although this will vary between markets. On the can are evident the logos of the two brandswith i responsible consumption symbols and the age limits under which it is forbidden to drink the drink.
The product launch advertising campaign will adhere to specific requirements marketing guidelines responsibleto prevent it from being seen by the underage Coca-Cola public. Lawson Whiting, ceo and president of Brown-Forman Corporation, comments: “Two American icons have come together to offer consumers a consistent, convenient and easy-to-carry taste experience.”
“Brown-Forman is a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD over 30 years ago. Coca-Cola seamlessly complements our existing offerings, enabling us to accelerate expansion and continue to grow our business around the world, “he concludes. Whiting.
While the president And CEO of The Coca-Cola Company, James Quincey adds: “We continue to develop the our beverage portfolio with consumers at the center, and that includes new products with our iconic Coca-Cola brand. “
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