As a strategy to recover lost ground in the world of streaming platforms, Netflix announced that it will soon incorporate a cheaper service package, but with the inconvenience of advertising.
The news was revealed by the executive director of Netflix, Ted Sarandos during the Lions of Canes 2022 event that awards the best of advertising.
The measure seeks to attract all those potential customers who cannot pay for the platform’s regular services, so now Netflix is willing to offer the service, but with ads included.
“We’ve left out a large segment of customers, which are the people who say, ‘hey, Netflix is too expensive for me and I don’t care about advertising.Sarandos commented.
The executive director of Netflix pointed out that the ads that would be included are not like those that are already known, but a type of ads dedicated to those who say “‘Hey,’ I want a lower price and I’ll look at the ads.”
Although it is not known what price this new package will have, it should be noted that the different services in Mexico are priced at 129 pesos for one screen, 219 for two screens in HD quality and 299 for four screens in Ultra HD quality.
It should be noted that in the first quarter of 2022, Netflix reported a severe hit to its operations, revealing that it had lost 200,000 subscribers on that order alone.
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This news caused great uncertainty in the company that caused its shares to fall by 25%, one of the worst losses and that it had never even presented since the last 10 years.
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