less than three years ago Isabel Diaz Ayuso she was a stranger.
Now, his name is usually a trend in social networks, because it is not enough for him to confront the president of the Spanish government, Pedro Sanchezbut she is also willing to do battle against the heads of her own group, the People’s Party (PP)because it seems that for the president of the Madrid’s community There is no invincible rival or diplomacy that prevails when it comes to betting on one day being the one who governs Spain.
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Precisely, her most recent battle occurred within the PP against the person who extended her arm and took her forward: Pablo Casado, president of the group until recently and who was forced to resign due to the controversy that arose when it occurred to him to put questioning her then-partner and friend Isabel, investigating the role of her brother in a mask sales contract, which infuriated her.
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After days of a political storm that captured Spanish attention, three effects were produced: Casado was forced to resign, the Prosecutor’s Office took over the investigations into the contract in question and Alberto Núñez Feijóo, an old-guard Galician politician, assumed the presidency of the match.
Díaz Ayuso (IDA, by her initials) went from being attacked to attacking. But she doesn’t maintain a triumphant attitude because her bitter time doesn’t end: she has to wait for the Prosecutor’s Office’s pronouncement.
Meanwhile, he asks for resignations in his party and assures that he will remain at the head of the Community, to reassure those who think that he can present himself as a candidate for the presidency in the next elections of 2023.
IDA has shown itself in its essence. Natural, with self-confidence, without fear, front and frank. The characteristics that have led her to get the sympathy of voters and public attention. The same ones that allowed her to go from being an anonymous person to being the president of the Community of Madrid, despite having lost the first elections.
Isabel Díaz Ayuso appeared on the Spanish public scene in 2019, when she presented herself as a candidate for the presidency of the Community in an election that she lost.
However, the political system of the Madrid Assembly, which reproduces the national parliamentary model, allowed him to form coalitions with other parties and thus obtain a majority that allowed him to govern.
But since his thing is to have the approval of those he leads, in 2021 he called for elections and won with overwhelming support.
People already knew that woman who managed the pandemic against the rest of the country and won the sympathy of hoteliers to the point that not a few dishes offered by restaurants in Madrid bear her name: ‘eggs Ayuso’, for example , It is one of them.
Thanks to all the people of Madrid for their love, because my life will be marked forever by theirs. A feeling that I cannot explain with words.
I only hope to live up to the enthusiasm that I find every day on the street.
Thank you for trusting me once again. pic.twitter.com/EOvhZWgtP1— Isabel Diaz Ayuso (@IdiazAyuso) June 19, 2021
Isabel did not reach the presidency of the Community of Madrid by magic. She walked the entire path within the party, around which she had revolved since she was 22 years old.
He joined in 2005, when Casado was the president of New Generations in Madrid and directed the virtual area. He still remembers the days of him “giving digitization courses to PP militants in towns on weekends without charging a single euro.”
In 2011 she was elected deputy in the Madrid Assembly and in 2013 she was appointed Deputy Minister of the Presidency and Justice.
Among his positions, he managed in 2015 the digital campaign of Cristina Cifuentes (who rose to power and then fell when a video was made public where it was seen that she had stolen some creams) and the Twitter account of Pecas, Esperanza Aguirre’s dog, president of Madrid and baroness of the party. “Here is my pretty, pretty, pretty blonde! WOW ”, the pet supposedly said about her mistress in a trill written by Isabel Díaz Ayuso and that still has an echo.
The ways of the life
Isabel Natividad Díaz Ayuso was born on October 17, 1978 in Chamberí, a classic residential neighborhood in the center of Madrid.
He often visited his father’s town, Sotillo de la Adrada, near the Spanish capital. Her father, Leonardo, died in 2014 and left the family in debt for businesses that did not succeed. In fact, they seized the pension of her mother, Mabel.
The couple only had two children: Isabel and Tomás, the one from the alleged mess of selling masks to the Community of Madrid.
At school he was quite an activist, but he did not show off for getting good grades and had to change schools. Of course, he became independent early. He studied journalism at the Complutense University and completed a master’s degree in Political Communication and Protocol. And you can see it. He knows how to handle a modern, fast speech, with continuous news, short and simple messages. He has visceral, spontaneous responses that people love.
IDA has made freedom its flag. She is agitating (former president Felipe González even compared her to Donald Trump), direct and dominates social networks, far from political correctness.
“What I think, I say. It’s how I talk. I don’t think about it anymore, ”she assured in an interview in El País. “And I am very sure of what comes out of my mouth at every moment.”
However, it is neither combative nor aggressive. It is carried away by intention rather than calculation. She is ironic and emotional. Distrustful and observant. And she aspires not to disconnect with people, according to her, unlike Sánchez, of whom she assures that she has not set foot in a supermarket for years.
Former president José María Aznar, from his own party, gives him “all the values of leadership: the ability to listen, reflection, decision, spontaneity and courage.” But he also has detractors.
Mónica García, leader of the leftist party Más Madrid, assures that “Ayuso is connected to the emotional, the abstract, the ephemeral” and that “she has a will to power, not government.”
An immense majority of people from Madrid gave me their trust on May 4th. I have a commitment to all of them. The Community transcends parties.
Madrid is excited and growing unstoppably.
Institutional life will continue as usual. pic.twitter.com/VzseWzlpxY
— Isabel Diaz Ayuso (@IdiazAyuso) February 21, 2022
What I think, I say. It’s how I talk. I don’t give it more laps
His love life appears on the pages of gossip magazines. She was married between 2008 and 2011 with a man from the world of golf. From 2016 to 2020 she had a hairdresser and stylist boyfriend, Jairo Alonso, who did not hesitate to advertise her on her networks. Her last partner is a man from the world of health, Alberto González, separated and father of three children.
Although Isabel recently confessed on a television program that she had always dreamed of being a mother, she also admitted that she is getting used to the idea of not having children. “If I don’t have them, I’ll dedicate myself to my nephews,” she said.
She loves to travel and her favorite city is New York. But for now she can’t take her eyes off Madrid.
Although during her political training she was close to former President Aznar, she belongs to a new generation of the PP. The same as Casado, who took the reins for a few years.
Behind IDA in the presidency of the community is his right hand: Miguel Ángel Rodríguez (1964). He was Secretary of State for Communication and spokesman for the Aznar government. He had retired from politics and is now the trusted person of Díaz Ayuso.
Woman of a thousand battles
IDA has confronted President Sánchez in various ways: for fiscal policy, for the price of electricity, for having relied on pro-independence politicians to form a government. But perhaps his main battle was over how to deal with the coronavirus.
When it had the opportunity to make decisions, the Community of Madrid was much more lax than the others in a good number of restrictions.
It kept bars and restaurants open and perimeter closures were less rigid. During the summer, in fact, he sold Madrid as a zone of freedom, with an almost normal activity in the hospitality industry, which attracted many tourists.
She was one of the first leaders to show herself against the mandatory use of face masks on the street and always appealed to “self-responsibility and self-care.” At the time, she maintained an organized mass vaccination campaign and built the Isabel Zendal Nursing Hospital in order to care for those sick with the virus.
Although some acclaimed their decisions –such as restaurant owners–, others criticized them, since the Community of Madrid was one of those that presented the most infected and dead.
Management in nursing homes was disastrous at the beginning of the pandemic. With almost 6,200 deaths during the hard time of confinement, it was the region where the most elderly died in Spain, according to a report by the Institute for the Elderly and Social Services.
García, from Más Madrid, affirms that Ayuso “has snatched the word freedom from the left. He has compared it to going out for drinks (beers) at a time when people were more psychologically tired and wanted to run away. That offer was cheating. It was immoral,” he said. “And the citizens do not want so many canes and we do want them to lend us a hand to pay the rent.”
During the first wave, in 2020, Ayuso was involved in a controversy for staying in a luxurious suite to which he moved when he became infected.
The problem was who paid the bill of more than 5,000 euros for his stay at the hotel, which, by the way, was owned by Kike Sarasola, a businessman son of the Colombian María Cecilia Marulanda. Suspecting that the community of Madrid did it, Díaz Ayuso assured that he could show the invoice that proved that she had done it. Sarasola confirmed that the president had taken charge.
Many analysts assure that Casado ordered an investigation of the contract of Díaz Ayuso’s brother to cut off his rise within the party, which constituted a threat to the 2023 presidential elections.
It backfired on her, because she received the sympathy of the citizens by assuring that what her brother earned “is not a commission for obtaining the contract from the Administration, but the collection of the steps taken to obtain the material in China and his transfer to Madrid”.
And while Casado was forced to resign, Díaz Ayuso received calls to advance towards the presidential elections in Spain.
Of course, for now, he remains firm in saying that his position is in Madrid. Waiting for justice to rule in favor of her brother and to prove that she did not take advantage of her position, Isabel Díaz Ayuso undoubtedly became the woman who in less than two and a half years took over the right in politics. Spanish.
JUANITA SAMPER OSPINA
Correspondent THE TIME
Madrid Spain
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