Being one of the most important clubs in America, and being in the permanent fight to win the Copa Libertadores, It is not surprising that Adidas and Puma are fighting for the sponsorship of River plate as of 2022.
The brand with the three strips wants to continue the relationship, which has been in place since 1982, being the third longest for the three strips behind the German National Team and Bayern Munich, while his German compatriot seeks to alter plans and not sign the renewal with Adidas, which expires in December this year.
As revealed by Diario Olé, the feline’s signature has a notable difference of 1.8 million dollars by year. Adidas has priority and until November 1 you can match the offer and continue being the sponsor of the institution chaired by Rodolfo D’Onofrio.
Whatever happens, the great beneficiary here is the Club Atlético River Plate itself, who already knows that he will have more money than he was receiving from the sponsor, be it Adidas or Puma; if the modification is confirmed, it would be the ninth brand to dress the “Millo”, after Olimpia, Topper, Sportlandia, Textil Sport, Realco, Saint Margaret and Gath & Chaves.