The rediscovery of two historical colors
After presenting a special livery in Las Vegas in the name of white which found more space on the livery of the SF-23 Ferrari will also present a special color for the SF-24 in Miami “to relive an unprecedented series of experiences” communicated the Scuderia di Maranello.
“Ferrari is a unique brand in the world for its ability to reveal itself in many different ways, managing to bring together a vast community of customers, fans and enthusiasts around the same values – we read in the official note – An exceptional series of experiences is dedicated to all of them in the United States which, from 28 April to 5 May, will highlight every soul of the Prancing Horse. Everything will start from the Cavalcade international, the journey par excellence of the Ferrari world, which will cross Tennessee and Florida towards Miami, where a highly anticipated world premiere, the energy of the lifestyle and the spectacle of the Formula 1 GP will take place . Ferrari will be able to ignite this journey of new and unexpected colors. The Azzurro La Plata and the Azzurro Dino, dating back to the origins of Ferrari's history and remaining in the hearts of its connoisseurs, will be rediscovered in certain moments that will make the adventure in the United States even more special. In the next few days these nuances rich in memory will resume their place in the Ferrari world, from racing to sports cars, to celebrate a tradition by reinterpreting it with today's gaze. The two shades of blue will relive in different aspects of the world of Scuderia Ferrari, including one special livery of the Formula 1 SF-24 which will be used solely for the Miami race and unveiled in Florida.”
In the past, Ferrari has raced in the United States without sporting the iconic red livery. “The color choice is also a historical reference to the bond between Ferrari and the American racing world, in the year of the 70th anniversary of the brand's presence overseas. Here the Rosso Corsa, a shade that has distinguished Italian racing cars since the 1920s, has given way to white-blue of the United States in the last two races of the 1964 F1 season, a combination also used for other cars of the North American Racing Team (NART) founded by the importer Luigi Chinetti.”adds the Maranello company.
The wait for the presentation of the livery that will characterize Ferrari in Miami therefore adds to the possibility that the Maranello Scuderia will soon announce an important sponsorship agreement with the American multinational IT company Hewlett-Packard (HP) which many will remember as title sponsor of Williams from 2000 to 2004. Miami could be the perfect setting to announce this new partnership, also blue is also the color of HP.
#Ferrari #dyed #blue #Special #livery #Miami
