In a virtual event held from its headquarters in Cupertino, California, Apple, following the pattern of every year, updated its four iPhone models. The family that wears the number 13 repeats training with two entry models (mini and standard) and two other high-end models: Pro and Pro Max.
Far from the shocking changes usually expected from the tech giant, these teams retain the design and layout of the iPhone 12, but with a more compact notch (the notch where the front camera and the Face ID biometric system are located), higher capacity batteries and a new refresh rate.
With this launch, Apple is at stake more than just renewing its line. The iPhone is still the biggest revenue driver and is a key part of your product ecosystem.
In April, Apple reported quarterly iPhone sales of nearly $ 48 billion, a massive 65% increase from the previous year, driven by demand for its 5G-capable iPhone 12.
iPhone 13 Pro and Pro Max.
This new generation, in design material, preserves the 90 degree angled edges that the iPhone 12 recovered. They have IP68 resistance and the matte of the glass is maintained, in contrast to the module.
The iPhone 13 has a new chip called A15 Bionic with six cores (two of high power and four of efficiency) that according to the company, is 50% faster than direct competition. Plus, they come with:
- 50% faster CPU, 30% faster GPU than the competition.
- 15,000 million transistors.
- New 16-core Neural Engine.
- New video decoders and encoders.
The new iPhone 13, presented by Tim Cook. Photo REUTERS
If in 2020 the company finally included organic light-emitting diodes for the iPhone screens, now the Pro models integrate an OLED Super Retina XDS panel with up to 1,000 nits of brightness.
The panel, according to Apple, is 28% brighter, maintaining the possibility of reproducing content in HDR.
On this occasion, the notch reduces its size by 20% thanks to the repositioning of the speaker on the upper edge. This makes more space visible on the screen, without sacrificing any of the functions of the front camera or the facial recognition system.
Large configuration equipment. Photo REUTERS
In addition, the screens of the Pro models (6.1 and 6.7 inches) made a jump in the refresh rate that, depending on the content on screen it can go from 10 Hz to 120 Hz.
This dynamic adjustment system, called Pro Motion, was designed to adapt to the speed with which the user moves their finger across the panel and also, to be able to better manage energy consumption.
While the Pro models retain the triple rear cameras, the base models continue with the two cameras, but it is now located diagonally.
The top models come with a 3x optical zoom, a 6-element wide angle with autofocus and f / 1.8 aperture, and a normal lens with f / 1.5 aperture.
iPhone Pro Max.
These enhancements allow you to integrate night mode (for taking pictures in low light) on all three cameras, and also integrate a new macro mode on the wide-angle lens, including for slow motion video.
- The Pro: 12MP main with F1.6 aperture and 1.7μm pixels, 12MP f / 1.8 ultrawide with autofocus and 12MP 2.5x telephoto lens.
- The Pro Max: primary 12MP with F1.5 aperture and> 1.7μm pixels, 12MP f / 1.8 ultrawide with autofocus, and 12MP 3x telephoto lens.
One of the weak points of the iPhone is the battery life. Through a combination of software (operating system) and hardware (A15 Bionic chip), these new equipment will reach 2.5 times more than the battery of the iPhone 12 with what they promise a duration of the whole day.
In addition, it will have a “Smart Data” mode to manage cellular data as required to save battery according to network changes.
Reservations start on Friday, September 17, and shipments will begin on Friday, September 24.
- iPhone 13 mini: from $ 699.
- iPhone 13: from $ 799.
- iPhone 13 Pro: from $ 999.
- iPhone 13 Pro Max: from $ 1,099.