(Adnkronos) – ‘Doctor Google’ strikes again. When looking for health information, 42% of Italians turn to specialized websites and 38% to Google; the general practitioner is involved by 56% of Italians who want to know more about health aspects. And to identify the health facility to turn to, Italians still rely on Google (47%), even if word of mouth remains the main information channel (55%). This is the photograph that emerges from the Nomisma survey presented on the occasion of the ‘About Health’ event. Data, standards and web marketing strategies for the health sector, organized in Bologna with the collaboration of the Delli Ponti Law Firm and the Noetica web agency.
#Internet #oracle #Italians #survey
Internet ‘oracle’ for over 40% Italians, the survey says
