The first edition of the Off-road International Fair from Viareggio in the weekend of 17 October 2021 it recorded a total of well 32,000 visitors, as stated by the organizer, the Italian Off-road Federation. There was a large audience participation in all areas of the event, both in the area Viareggio Expo (with 70 exhibitors on an area of 11,250 square meters) both in test drives and organized rallies in the Experience areas, in the municipality of Massarosa.
International Off-road Fair 2021, attendance, how it went
The sector of the off-road in 4 × 4 goes against the trend, as shown by the interest and large turnout at the 2021 Off-road International Fair, both among stand in Viareggio, both nin the Experience Area with 2,900 (two thousand nine hundred) test drives handled by the FIF for the tests on board the cars made available by the car manufacturers in the two Experience Areas EXP 1 and EXP 2.
Great success also recorded in excursions open to both 4 × 4 off-road vehicle with the reduced that ai SUV with over 200 cars registered in the four Tours (Tour of Corchia, Tour the other Versilia, BIO TOUR in 4 × 4 and Tour of the Serchio Valley).
Test drive at the 2021 Off-road International Fair
Ineos, Jeep, Mitsubishi, Subaru, SsangYong, Suzuki And Toyota are the car manufacturers that participated in the first edition of the Off-road International Fair with the static and dynamic display, with test drive of its off-road vehicles and SUVs.
Ineos Automotive chose the FIF event for the debut of the Ineos Grenadier a hard and pure off-road vehicle. Over the weekend INEOS recorded almost 300 test drives with about 500 passengers on board. Jeep intervened with the entire range Plug-in hybrid SUV and the scenographic Jeep truck, the articulated lorry located in the Experience Area to carry out test drives on the bridge equipped with a rocker and to recharge the Jeep 4xe SUVs.
MM Automobili Italy did test the L200 Double Cab Pickup Intense exhibiting the new one in the EXPO area (through the Larini dealer) Eclipse Cross Plug-In Hybrid and an interesting selection of models Suzuki SJ Samurai, the result of the restoration department directed by Tonino Larini, while Ssangyong exhibited in the Expo area the New Rexton.
On static display and available in the Experience Area there was all the best of the range Subaru with Subaru XV e-BOXER MY 21 And Subaru Outback, in its sixth generation. Toyota participated with Hilux, Highlander, Land Cruiser under construction Anniversary (to celebrate the 70th birthday) and with the brand new Yaris Cross, the latest born. In the two Experience areas participants were able to test Toyota’s SUV and Offroad range, being able to perform test drive and tour accompanied by FIF instructors on board Hilux, Land Cruiser, RAV4 AWD-i (in both Plug-in Hybrid and Full Hybrid versions), Highlander and Yaris Cross Hybrid AWD-i.
International Off-road Fair 2021, prizes and awards
During the event, a jury made up of representatives of the Federation and journalists of sector magazines chose from numerous innovative proposals, conferring the award “Innovation rewards” to the three companies that have distinguished themselves for mechanical and technical products and solutions aimed atefficiency of the vehicle, of the fittings and accessories to support the safety.
To the first place it is classified Olithema for his “green lubricants with natural bases produced in Italy at zero km“(As a reward, the amount incurred for participation in the first edition of this year’s Off-road International Fair will be converted into credit for free participation in 2022.), at according to Midland with the “Dual Mike” Analog + Digital, a system that represents absolute innovation in the CB sector ”.
Finally to the third place we find Italgiunti for the “Double Re-greasable Joint, Double Cruise Lubrication System”, Whose patent debuted at the event.
“Our federal school trains the members of other voluntary associations that use their 4 × 4 vehicles for rescue tasks and the event was attended by numerous teams from all over Italy, while the sister Federation was a guest from France. – the comment of Marco Pacini, FIF president
The off-road vehicle, thanks to our commitment and this event, finally comes out of the niche of pure playful means for free time, acquiring dignity and applying as a sports, commercial, social service, control and knowledge of the territory to which it is added. the new trend of outdoor tourism, alone or for small groups, en plein air “.
All the photos of the 2021 International Off-road Fair
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