Instagram is testing a new feature that will allow you to reset the recommendation algorithm to offer even more personalized content. The resource will be rolled out globally very soon and will be useful for removing proposed posts in the feed home, in the ‘Explore’ tab and in the ‘Reels’ section.
The application attempts to improve the experience of subscribers who have changed their information consumption preferences. “The intent is to give users new ways to shape their interactions so that they can reflect their passions and interests as they evolve,” the product team says.
The proposed feature operates in a similar way to the option that TikTok enabled last year to adapt the ‘For you’ section. When enabled, Instagram’s predictive model “forgets” all the history of actions and posts it has stored about users. The platform explains that by activating the function it will be possible to review the followed accounts and eliminate those that are no longer of interest from the list. He adds that the suggestion system will begin to collect new information to personalize itself and, over time, will show posts depending on the content and profiles with which each person interacts.
Adam Mosseri, head of Instagram, has warned that this tool is not designed to be used frequently. It is recommended to use it only for people looking for a total renewal of the feed. “I want to be clear. At first, your Instagram account will be much less interesting, because we will treat you as if we know nothing about your interests and it will take us some time to relearn them. So it’s not something I recommend doing all the time, but if you end up in a place where you really don’t feel good about your experience, this gives you a way out,” he explains.
The Instagram algorithm in the spotlight
The social network owned by Meta has a series of mechanisms that allow it to adapt the recommendations provided by its algorithm. Users can express their appreciation of publications and indicate whether they want to receive more or less content from an account using the “I’m interested” or “I’m not interested” buttons. They can also hide materials that contain certain words or phrases using the “Hidden Words” feature.
Instagram’s information filtering engine has been singled out for allegedly causing addiction among minors. In October of last year, attorneys general of 41 US entities and the District of Columbia filed formal lawsuits against Meta, alleging that the company designed and modified the algorithms in its main services to retain users longer, without considering the guidelines imposed by federal laws for the protection of minors. The conglomerate led by Mark Zuckerberg responded to the accusations. He explained that he has implemented more than 30 resources to make adolescents’ relationships with their products and services healthier.
The novelty that Instagram is testing aims to reinforce this commitment. “We want to make sure everyone on Instagram, especially teens, has safe, positive and age-appropriate experiences. We’ve partnered with experts at The Home Edit to share tips on how parents and their kids can organize their Instagram accounts. [Buscamos orientarlos para] take stock of what they watch from time to time and determine if it still suits them and if there is another type of content they may prefer,” adds the firm.
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