Label displayed on the social network’s homepage directs users to the TSE’s Question Answerer on WhatsApp
5 days before the 1st round of the elections, Instagram started to publicize this Tuesday (27.Sep.2022) a seal that directs the internet user to the TSE (Superior Electoral Court) FAQ on WhatsApp. The measure is part of Meta’s partnership with the Court to safeguard the democratic process and disseminate official information.
“Brazil’s elections are on October 2. Get official information about the elections in the TSE Question Answerer on WhatsApp”, says the message displayed on the Instagram homepage.
As part of Meta’s partnership with the TSE, since the beginning of the year, when the algorithms of the Facebook and Instagram identify publications about the elections, a label with a link to the Electoral Justice website is displayed.
According to the TSE, in the first months with the seal in the posts, a total of 1.4 million hits were registered to the home page of the Electoral Justice portal. This represented an increase of almost 10 times compared to the two months of October and November 2021, when there were 146 thousand accesses to the home page from the website.
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