At least in the U.S., many users have created parallel accounts on Instagram.
Social media service Instagram encourages its users to set up multiple accounts for the service.
Over the past year, Meta-owned Instagram has suggested setting up a second account for its users. The suggestion will appear, for example, if the user long presses on their profile picture in the lower right corner.
“Keep in touch with a smaller group of friends. Create a new account so you can stay in touch with your friends, ”says the app.
You can link a new account to an old account or create a completely separate user.
Why Instagram wants users to create new accounts?
According to The Wall Street Journal (WSJ) there are many reasons. Instagram has reported that many have created a new user because they want a more private account than their other account.
Additionally, creating a new account resets the information the app collects about you. With the new account, Instagram will no longer offer the user ads and content related to old points of interest.
With the ability to easily create a new account, Instagram is also trying to get its old users to reactivate. More active users mean more traffic to the app, which in turn increases advertiser interest.
Multi the user has already created a parallel account. In the United States, 108 million people in the United States actively used the service in May, according to WSJ. However, there were 126 million daily active accounts.
So about 18 million people use more than one account.
According to experts interviewed by WSJ, Instagram has clearly noticed that people are increasingly wanting privacy from their social media, and now the app is trying to respond to this development.
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