Inditex opened Zacaffé this Friday its first cafeteria inside its new Zara Man store in the Goya area of Madrid, a differentiating space that the group already plans to extend to other countries such as Japan and Korea in 2025.
After testing the concept in Zara brand stores in Dubai, Paris and Lisbon, the group founded by Amancio Ortega is betting on a new concept with the opening of its first Zacaffé for the customer to enjoy during the experience in the store and to It can be accessed from the establishment itself or from the street with independent access.
“A carefully designed place with an independent identitywhose interiors will be adapted and transformed depending on the locations throughout the next global openings”, the company has highlighted.
The space, developed by Art Recherche et Industrie – the design agency of the artist and creator Ramdane Touhami – was born with the aspiration of establishing a cultural link with each of the cities where it opens.
In this way, Zacaffè by Zara Man Hermosilla is a homage to the neomudejar architectural stylea direct reference to the Casa Arabe building in Madrid, with identifiable shapes throughout the space – from the tiles to the personalized tableware – that are reminiscent of the moucharabiehs of Arab architecture.
Integrative space
He new Zara Man storethe first in Madrid to have Zara collections from the men’s section in an independent store and has more than 700 square meters distributed over two floors. The store incorporates the latest technological innovations from the integrated platform of physical stores and on-line from Zara, with customer utilities such as browsing on-line through the store of your choice, check the available inventory, or purchase online and pick up in two hours.
In addition, technological devices have been deployed at Zara Man Hermosilla with functionalities such as: assisted checkout areas, specific checkouts for handling returns and an automatic online returns point. The store is conceived as a integrative spacein the heart of Madrid’s Salamanca neighborhood, which “combines the most traditional concept of an urban store with the essence of
In this way, the store is organized into a succession of environments, including Zacaffè, the exhibition of photographs by artist Juan Baraja on the walls of the store and the boutique spaces dedicated to the Origins collections and the Zara Athletic sports line.
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