On 17 December it was broadcast on Rai Tre a documentary on the life of Sergio Marchionne, signed by Francesco Miccichè and produced by Mario Rossini for Red Film, in collaboration with Rai Documentari and Luce Cinecittà. The feature film is simply titled ‘Sergio Marchionne‘. It is a work that does not stop only on the biographical profile of the late manager, but which offers various themes to reflect on. There are many knots that Marchionne has tried to untie along his adventure within Fiat and FCA: the cost of labor, the relationship with trade unions, the value of merit, business risks, globalization instead of localism.
But there was another, more hidden, thread within the documentary: the relationship with Ferrari. The original films with Sergio Marchionne are preponderant, in terms of quantity, for obvious reasons. But an actor was also used, always from behind, who participates in several scenes as a more recent Marchionne, as if he were still present. In particular, once the topic of Ferrari has been introduced, the actor gets on a Roma: a model that has never been able to see (except in its primordial drafts). The sequences with the Ferrari Roma, with views from above as the car tackles winding mountain roads, evoke a wish that perhaps the manager would have wanted to fulfill for his future after FCA: settle in Maranello to project the brand into the future.
In the preview of the documentary he anticipates it Alfredo Altavilla, his right-hand man and today head of the ITA airline: “The only goal that Marchionne failed to achieve during his career was the victory in the F1 world championship. Something he cared about beyond any reasonable doubt. And he was deeply in love with Italy“. He dreamed of winning it with Sebastian Vettel, and in the last two seasons observed before his death it seemed, at times, that the goal could materialize.
During the approximately 100 minutes of duration, the Ferrari is mentioned several times; it is suggested that after FCA Marchionne would have gladly finished his career at Ferrari, with no less ambitious goals but with less pressure due to a smaller company rooted in the territory, to be protected and made progress. And in a very short speech, to underline it is Piero Ferrari himself, son of the founder of the Maranello company. Which reveals: “Marchionne told me in confidence: there are really good people in Maranello“.
Would that have been his only commitment? You will never know, and basically it is also the task of these documentaries to try to trace a summary path of what could have been, and that will never be. John Elkann, also the protagonist of very short sections of the work, made it clear that it would be a stimulating job for Marchionne. “What was unique about Sergio it was his ability to understand and summarize what were important points“. Ferrari is not a company in crisis today: but with the future arrival of the electric transition, driving in Maranello would have been an excellent challenge for Marchionne.
To conclude, “Sergio Marchionne“Can boast an excellent direction, a fast pace that mixes the words of the protagonist and those of those who knew him, alternating moments of utmost seriousness with the friendly memories of what appeared to be a busy manager 24 hours a day. the time to feed many small and big passions. That of Maranello, in particular, was among the most powerful.
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