February unfortunately it was a negative month, in general, for the Italian car market. Without incentives, motorists in our country do not seem ready to invest heavily in cars whose price, regardless of the quality of the financing, appears to be very high indeed. However, there are those who rejoiceand there seems to be a very specific trend around the few positive signs of the past month: they are popular brands, relatively new or high-end luxury.
In the top ten of the ranking, in the midst of a long series of negative performances, the + 13.84% of Dacia stands out, which registered 5,141 registrations in February. Since the start of the year is the best-selling brand of the Renault group in Italy, in front of the same lozenge. Lancia and Hyundai are also doing well, with a constant result compared to February 2021. Instead, DR Motor’s leap is incredible: 1,585 registrations compared to 622 in 2021. In one year it has followed rivals such as Seat, Volvo and Mazda.
Well Mini, Honda, DS, Cupra and MG, while Tesla is also constant (albeit with a slight minus sign). The other best results, however, come from the luxury segmentwith Maserati and Ferrari able to score a positive month. In particular, the brand of the Trident, continuing in this way, could target a direct opponent such as Jaguar.
Moving on to the known painfuls, compared to February 2021 Suzuki lost 51%Citroen 42%, Volvo 40%, Peugeot 35%. Fiat remains the head to the Italian market with a share of 14.68% (in February it lost 29%), followed by Ford. The American brand has overtaken Volkswagen and Peugeot, which precede Toyota. Dacia is in sixth place ahead of Renault, Jeep, BMW and Citroen. The Alfa Romeo crisis continues: only 640 cars sold.
Clearly, given the top brands on the market, Stellantis is the group that leads the Italian registrations with 80,697 cars sold since the beginning of 2022 (-27.94%). Thanks to Dacia, the Renault group defends itself and resists in third place ahead of Ford, always behind the Volkswagen group (with only the Cupra in the red).
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