The cards on the table continue to change for Apple due to the DMA: now in Europe it will also be possible to download applications from websites.
Many have been made in recent weeks changes to policies related to the ability to download applications on iPhone and Apple devices from the third-party App Store or Marketplace. One of the most recent concerns the blocking of updates after 30 days outside the EU, or the continuous blocking and unblocking of the Epic Games account. Now, the change appears to be tied to where you can download these apps.
The three innovations introduced, the result of a continuous mutation and arrangement of the regulations, are i content from third-party marketplaces, downloading apps from websites and the exit page to a website.
Downloading Apps from Websites
The most important news is undoubtedly linked to the fact that you will be able to download applications directly from websites, without going through an official or third-party marketplace. All this will not become a jungle where every app will be installable, considering that they will all have to pass a series of precise rules, but in any case it is an unprecedented opening.
Here is what is reported on the page: “Apple will authorize developers who meet specific criteria and who commit to ongoing requirements that help protect users. Authorized developers will have access to APIs that facilitate the distribution of developer apps from the web, integrate with system features, they back up and restore user apps and more. Apps offered via web distribution must meet authentication requirements to protect the integrity of the platform, like all iOS apps, and can only be installed from a website domain that the developer has registered in App Store Connect.”
Personal marketplaces and external transactions
Among other news, Apple confirmed that marketplaces can also be created only to distribute the developer's appsmaking things even more flexible and allowing individual developers to create their own vertical shops.
Finally, the last interesting update concerns exiting the apps to sign up for a subscription or conclude a transaction. Apple had created a very unattractive template – also generating complaints from Spotify – and it seems that it has now retraced its steps by proposing something different.
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