To celebrate its 100th anniversary, the soft drink brand Guaraná Antarctica, by Ambev, launched six new flavors chosen by consumers. They are: Guaraná Cajá, Cupuaçu, Acerola, Jabuticaba, Uva Verde and Yerba mate.
Consumers chose, via the internet, which new flavors they would like to add to the Guaraná Antarctica recipe. Among the most different ideas, the brand received orders for jiló, gherkin and pumpkin soft drinks.
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The collection is limited and is available in 350 ml cans at points of sale throughout Brazil. In addition to the new flavors, the brand is promoting a 100-year promotion, with several prizes for consumers.
The cans from the 100-year-old collection have new packaging, with illustrations by artist Andrés Sandoval. The objective, according to the brand, is to represent an immersion in Brazilian culture and history.
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