The brand has announced a new version of this star product with a face lift in its design
The wide variety of products for the home that Ikea has has made it one of the most popular companies in the world. A wide catalog that is renewed to adapt to the needs of users. However, as happens with many brands, there are always products that have already become a symbol, that survive the passage of time and never go out of style.
In the case of the Swedish corporation, the Billy bookstore is its flagship product. And it is that, as Jesper Samuelsson, Business Director of the Inter Ikea Group, explains, it is one of its “most beloved products, which represents an important part of Ikea’s history.” This piece of furniture is practical, functional and adapts to the style of any room. Characteristics that have made it very popular. His success is unquestionable, according to his calculations, every 5 seconds a Billy bookstore is sold somewhere in the world. For this reason, the announcement of its relaunch with news will make more than one happy. “It’s a huge leap into the future for Billy. We hope it will remain as popular and bring joy to people’s lives for many years to come,” Samuelsson said. This new launch will arrive in July of this year at stores in Asia Pacific, while other countries such as Spain will have to wait until 2024.
What will the new Billy bookstore look like?
The Billy bookcase, although it will maintain its essence to continue being a very comfortable and useful piece of furniture to have any area of the house more tidy, will premiere a “great facelift”. The main change will be in its material, which will offer a version made with sheets of paper instead of the wood from which the original is made. According to Samuelsson, this modification “allows a more efficient use of the material and reduces production waste.” In addition, this shelf will have new wood finishes that will make it more resistant so that it will last longer.
This piece of furniture can now also be easily disassembled thanks to the incorporation of pressure fittings. As for its design, the same measurements will be maintained, but it will have new colors and finishes, such as black or dark brown tones. Even so, the mythical white Billy will continue to be sold. This renewal will be closely linked to the brand’s objective of reducing its environmental impact. Therefore, to eliminate plastic waste, such as that of the wrapped edges, renewable sources will be used for its manufacture. The purpose of its designer Gillis Lundgren in 1979 after receiving the commission was to create a piece of furniture “to store books that was simple, functional and practical”. But not even he himself imagined that 40 years later Billy would still be a bestseller.
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