It’s now official: Apple has definitively abandoned the idea of producing a car, canceling a gigantic ten-year project that absorbed large resources and projects. Another sign of little appeal from the world of four wheels, what was once the most fascinating and strategic sector of all.
The point now is to try to understand what Apple has replaced the car project with. What is known is that Apple would have transferred employees of the auto division to generative artificial intelligence projects. And given that the iPhone, iPad and Mac are no longer enough for the Apple giant’s strategies, it now seems that the future lies in domestic robotics. Time will tell if this is precisely the entrepreneurial philosophy that is inspiring Apple engineers as they work to create a personal mobile robot. According to Bloomberg, which cited anonymous sources, the tech giant is working to create a mobile robot that follows people around the house and helps. The project is still in an early stage and Apple, when asked, did not want to make a statement.
Certainly the robot project is supervised by Apple’s hardware engineering division and its artificial intelligence and machine learning group, which is the majority of the team that was working on the car project. In short, the four wheels – a historical symbol of freedom of movement – give way, making room for something very useful for those who never leave home. What a bad sign.
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