After the success of the Milanese preview, the new Hyundai Inster continues its roadshow through Italian cities: the Korean car manufacturer has announced that the next stages will take place in Padua next October 15th, a Rome on October 24th and to Bologna on November 5th. The goal? According to Hyundai, transforming these three cities into small corners of Seoul.
A tribute to the Korean Wave
The scheduled events are not limited to presenting the new 100% electric ultra-compact SUV of the Korean company, expected in Italy at the beginning of 2025. These events also celebrate the culture of the Asian country, which has gained global importance in various sectors such as design, technological innovation, fashion, beauty, food, music and cinema just to name a few. The selected locations will offer a perfect design setup K-Styleand participants will have the opportunity to discover not only the vehicle, but also the most current trends that characterize the Korean cultural landscape.
Discovering Hyundai Inster
Entry to the events will be freethus making the experience accessible to all. Each evening will be enriched by K-Food aperitifs and DJ sets with K-Music, with the intention of creating a festive and engaging atmosphere. And that’s not all, because there will also be sessions dedicated to K-Beauty, in collaboration with a 100% Korean brand, where participants will be able to discover the secrets of Asian beauty. Although the protagonist, we reiterate, will be the new Hyundai Inster.
How to participate
To access the events, Hyundai itself announced, simply register on the official page of the Hyundai website, where it will be possible to find all the detailed information on the program of this roadshow.
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