The market is enchanted by financial management software. Indeed, Passeli Professional, familiar from shopping TV, could now be a billion-dollar company if things had gone differently.
Hardly no other financial management software evokes such warm memories in Finns as Passeli Professional. Passel home text ads once struggled with Aromipesä for the meme kingdom of shopping TV.
While Passel’s ads were stiff and troublesome, the company was ahead of its time. Passeli software digitizes the Finnish business world where fax was in the 1980s. It is known that tens of thousands of Finnish SMEs introduced the Passel in the late 1990s and early 2000s.