In Juho Pihlajaoja’s youth, there was no shop in Helsinki that he and his friends dreamed of. Now he spins one, and it’s full of remarkable treasures.
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Juho Pihlajaoja says that his clientele is very diverse. “Actually, the only group that isn’t a customer is women over 50. They turn on their heels at the same time as they enter. Men over the age of 50 do, and women under the age of 50 have a large clientele. ”
Hannamari Ahonen
7:00
Entrepreneur Juho Pihlajaojan in the clothing store on Kalevankatu, you have to keep your eyes around you to realize what is really being sold in the stone-foot shop.
The store name Variety second hand & vintage does suggest that used clothes from past decades are on offer.
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